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All Journal Jurnal Mirai Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Istiharini Istiharini
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PROGRAM PERSIAPAN DAN PENGEMBANGAN BISNIS KULINER BAGI WIRAUSAHA MUDA DI KOTA BANDUNG Maria Merry Marianti; Istiharini Istiharini; Deti Mulyo Harsono; Natalia Christi; Teresia Debby
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5889

Abstract

The birth of young entrepreneurs in a region is considered very important because it can encourage local economic growth and create jobs. However, the current situation shows the tight business competition, especially in the culinary field in Bandung City. In an effort to help prospective entrepreneurs and young entrepreneurs compete in a competitive business environment, the Faculty of Economics, Parahyangan Catholic University, in collaboration with the First Baptist Church of Bandung held a business pre-incubation program for young entrepreneurs, which is expected to be a provision in developing innovative business ideas, building a business, and managing a business well. From the results of the pre-incubation program activities (training and mentoring) for young entrepreneurs in the culinary field in Bandung City, participants felt helped by the various materials presented in an easy-to-understand manner so that it is hoped that this program can help participants achieve business success in the future. “Keywords: Entrepreneur; Young Entrepreneur; Culinary Business”
Evolusi Pemasaran Digital, Peran Media Sosial dan Kecerdasan Buatan dalam Meningkatkan Keterlibatan dan Loyalitas Konsumen Angelina Koesjono; Istiharini Istiharini
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9745

Abstract

Artikel ini membahas evolusi pemasaran digital dengan fokus pada peran media sosial dan kecerdasan buatan (AI) dalam meningkatkan keterlibatan dan loyalitas konsumen. Melalui tinjauan pustaka terhadap sepuluh artikel ilmiah, ditemukan bahwa strategi pemasaran berbasis AI lebih efektif dalam mendorong interaksi dan konversi dibandingkan pendekatan konvensional. Personalisasi konten dan promosi eksklusif terbukti meningkatkan intensi pembelian, sementara media sosial berperan penting dalam membangun kesadaran merek. Buying intention berfungsi sebagai variabel mediasi antara strategi digital dan keputusan pembelian akhir. Studi ini menekankan pentingnya integrasi teknologi digital, psikologi konsumen, dan strategi branding untuk menciptakan pengalaman pelanggan yang relevan dan berkelanjutan.
Co-Authors Angelina Koesjono Deti Mulyo Harsono Maria Merry Marianti Natalia Christi Teresia Debby