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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Siti Padilah
STIS Al Wafa
Economics, Econometrics & Finance Social Sciences

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The Influence of Quality And Value of Bittersweet By Najla On Muslim Customer Commitmen Anggina Yusila Heryanto; Siti Padilah; Ahmad Nuh; Tina Nurdiani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6013

Abstract

This study aims to analyze the effect of quality and value of Bittersweet by Najla products on Muslim customer commitment. In an increasingly competitive business context, understanding the factors that influence customer commitment is very important. The research method used is a quantitative approach with data collection through questionnaires distributed to 163 respondents. Data analysis was conducted using Structural Equation Modeling (SEM) technique to test the relationship between variables. The results showed that food quality and value of Bittersweet by Najla have a positive and significant influence on customer commitment. The conclusion of this study confirms that improving product quality and creating high value can increase Muslim customers commitment to the Bittersweet by Najla brand.
Co-Authors Ahmad Nuh Anggina Yusila Heryanto Tina Nurdiani