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Dinda Sa’adatul Hijrah Hijrah
Institut Teknologi Kalimantan
Computer Science & IT Education Social Sciences Other

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Pelatihan Digital Marketing RT.06 Kelurahan Graha Indah, Kecamatan Balikpapan Utara Naretha Kawadha Pasemah Gumay Naretha; Widya Sartika Sartika; I Putu Deny Arthawan Sugih Prabowo Prabowo; Eko Agung Syaputra Syaputra; Darrell Rajendra Wibowo Wibowo; Aulia Azizah Ramadhanti Ramadhanti; Dinda Sa’adatul Hijrah Hijrah; Faqih Putra Wibowo Wibowo; Andrew Arief Riyadi Riyadi; Fikrie Ari Nurmana Nurmana; Muhammad Raihan Wirayudra Kelana Kelana
Cahaya Pengabdian Vol. 1 No. 1 (2024): Juni 2024
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/cp.v1i1.82

Abstract

Digital Marketing Training in RT.06 Graha Indah Village, North Balikpapan District is a community service activity carried out by lecturers and students. This activity aims to provide practical experience to lecturers and students in developing and implementing effective digital marketing strategies in helping the MSME community in the RT 06 area. Graha Indah Village, North Balikpapan District in maximizing product potential and improving their ability to market their products. Lecturers and students provide training using the Case Based Learning (CBL) method so that training participants can directly apply the learning outcomes to their respective products. Based on the data from the questionnaire given before and after the training, there was an increase in the ability of training participants to market their products. Keywords: copywriting, content strategy, digital marketing, sales and marketing
Co-Authors Andrew Arief Riyadi Riyadi Aulia Azizah Ramadhanti Ramadhanti Darrell Rajendra Wibowo Wibowo Eko Agung Syaputra Syaputra Faqih Putra Wibowo Wibowo Fikrie Ari Nurmana Nurmana I Putu Deny Arthawan Sugih Prabowo Prabowo Muhammad Raihan Wirayudra Kelana Kelana Naretha Kawadha Pasemah Gumay Naretha Widya Sartika Sartika