Pelatihan Digital Marketing RT.06 Kelurahan Graha Indah, Kecamatan Balikpapan Utara

Naretha, Naretha Kawadha Pasemah Gumay
Sartika, Widya Sartika
Prabowo, I Putu Deny Arthawan Sugih Prabowo
Syaputra, Eko Agung Syaputra
Wibowo, Darrell Rajendra Wibowo
Ramadhanti, Aulia Azizah Ramadhanti
Hijrah, Dinda Sa’adatul Hijrah
Wibowo, Faqih Putra Wibowo
Riyadi, Andrew Arief Riyadi
Nurmana, Fikrie Ari Nurmana
Kelana, Muhammad Raihan Wirayudra Kelana

Cahaya Pengabdian
Vol. 1 No. 1 (2024): Juni 2024

Digital Marketing Training in RT.06 Graha Indah Village, North Balikpapan District is a community service activity carried out by lecturers and students. This activity aims to provide practical experience to lecturers and students in developing and implementing effective digital marketing strategies in helping the MSME community in the RT 06 area. Graha Indah Village, North Balikpapan District in maximizing product potential and improving their ability to market their products. Lecturers and students provide training using the Case Based Learning (CBL) method so that training participants can directly apply the learning outcomes to their respective products. Based on the data from the questionnaire given before and after the training, there was an increase in the ability of training participants to market their products. Keywords: copywriting, content strategy, digital marketing, sales and marketing