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All Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Majalah Bisnis & IPTEK GENTARA: Management and Accounting Research
Enang Suherman
Universitas Tekonologi Digital, Indonesia
Economics, Econometrics & Finance

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Analisis Bauran Pemasaran 7P Terhadap Keputusan Berkunjung Konsumen Pada Cafe Singgah Sawah Soppeng Rahmah, Puji; Minarti, Asnia; Surianti, Surianti; Safitri, Erlina; Khairunnisa, Andi; Cahyati, Putri; Suherman, Enang
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 9 No 1 (2026): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v9i1.528

Abstract

Persaingan usaha kafe yang semakin berkembang menuntut pelaku usaha untuk mampu menerapkan strategi pemasaran yang tepat agar dapat menarik minat konsumen untuk berkunjung. Salah satu pendekatan yang banyak digunakan dalam pemasaran jasa adalah bauran pemasaran 7P yang meliputi product, price, place, promotion, people, process, dan physical evidence. Setiap unsur dalam bauran pemasaran tersebut memiliki peran dalam mempengaruhi persepsi dan keputusan konsumen dalam memilih suatu tempat usaha. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 7P terhadap keputusan berkunjung konsumen pada Cafe Singgah Sawah. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada konsumen yang pernah berkunjung ke kafe tersebut. Hasil penelitian menunjukkan bahwa bauran pemasaran memiliki pengaruh terhadap keputusan berkunjung konsumen. Temuan penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pengelola usaha kafe dalam merumuskan strategi pemasaran yang lebih efektif guna meningkatkan jumlah kunjungan konsumen
Financial Analysis of Establishing Cicendo Eye Center in Garut Enang Suherman; Eka Purwanda
Majalah Bisnis & IPTEK Vol. 17 No. 1 (2024): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/29kzpf03

Abstract

Engaging in business inevitably involves encountering many barriers and limits, such as the Shisendo Eye Clinic. While the primary focus of this project is eye health, it is crucial to do a comprehensive business feasibility analysis to prevent failures and mitigate any hazards in the future. This study aims to elucidate the business viability assessment for establishing the Cicendo Eye Clinic in the city of Garut, focusing on internal areas of the organization, including marketing, technical operations, management, and human resources. In this instance, the emphasis is primarily on the financial aspect. The employed techniques are both descriptive and analytical. Data collection methods encompass observation, interviews, document analysis, and literature review. Data analysis methods employ both qualitative and quantitative approaches. Qualitative data is essential for non-financial sectors, while quantitative data is necessary for financial and commercial sectors. The use of statistical techniques and the Microsoft Excel software program facilitates the analysis of quantitative data. According to the statistics and analysis of the establishment of the Garut Main Clinic of Centro Oftalmológico Sisendo, the clinic was able to recoup all investment expenses within three years of operation. The internal rate of return (IRR) is the discount rate at which the net present value of an investment becomes zero. A potential investment is considered viable if the internal rate of return (IRR) surpasses the anticipated rate. The internal rate of return (IRR) for the new clinic project at the 5-year Break Event Point (BEP) is 21.5% annually. Hence, this project is feasible and can be further pursued.
PENGARUH EFISIENSI OPERASIONAL DAN KREDIT BERMASALAH TERHADAP KINERJA KEUANGAN: BUKTI EMPIRIS DARI INDUSTRI PERBANKAN Enang Suherman; Ida Jalilah Fitria
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of operational efficiency, proxied by the Operating Expenses to Operating Income ratio (BOPO), and credit risk, proxied by the Non-Performing Loan (NPL) ratio, on banking financial performance measured by Return on Assets (ROA). The population in this study covers all conventional banking institutions listed on the Indonesia Stock Exchange (IDX). Using a purposive sampling method, samples were selected based on consistent financial reporting and consecutive publications during the observation period. The data analysis method employed is multiple linear regression analysis to test the variables both partially and simultaneously. The theoretical framework of this research is rooted in Stewardship Theory to explain the BOPO efficiency ratio, as well as Information Asymmetry Theory and Risk-Return Trade-Off Theory to explain the NPL credit risk variable. The partial results indicate that BOPO has a negative and significant effect on ROA, suggesting that high operational inefficiency decreases bank profitability. Similarly, NPL exhibits a negative and significant effect on ROA, signifying that an accumulation of non-performing loans forces banks to increase provision costs, which erodes net profit. Simultaneously, BOPO and NPL exert a significant effect on banking financial performance. These findings provide practical contributions for bank management in formulating integrated risk mitigation strategies in the era of financial digitalization to maintain profitability stability. Keywords: BOPO, Financial Performance, Non-Performing Loan (NPL), Return on Assets (ROA), Banking.
The Role of Organizational Culture in Improving the Performance of Company Marketing Strategy A Nazalia Ramadhani We Tenripada; Enang Suherman; Arfandi Arfandi; Annisa Almagfira; Nurul Sriwindayani
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of organizational culture in improving the performance of corporate marketing strategies. In an increasingly competitive business environment, companies are required to implement effective and innovative marketing strategies supported by a strong organizational culture. Organizational culture plays a crucial role in shaping values, norms, and work behaviors that enhance marketing performance. This research employs a qualitative approach using a literature review method. Data were collected from secondary sources such as academic journals, books, and other relevant publications. The analysis was conducted using descriptive and comparative techniques to examine the relationships between organizational culture, innovation, and marketing strategy performance. The findings indicate that organizational culture plays a significant role in improving marketing strategy performance, both directly and indirectly through innovation as a mediating variable. A culture that supports creativity, collaboration, and market orientation encourages sustainable innovation. The study concludes that a strong and adaptive organizational culture can enhance marketing effectiveness and improve a company’s competitive advantage
Co-Authors A Nazalia Ramadhani We Tenripada Annisa Almagfira Arfandi Arfandi Asnia Minarti Cahyati, Putri Eka Purwanda Eka Purwanda Ida Jalilah Fitria Khairunnisa, Andi Nurul Sriwindayani Rahmah, Puji Safitri, Erlina Surianti Surianti, Surianti