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All Journal Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Majalah Bisnis & IPTEK
Enang Suherman
Universitas Tekonologi Digital, Indonesia
Economics, Econometrics & Finance

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Analisis Bauran Pemasaran 7P Terhadap Keputusan Berkunjung Konsumen Pada Cafe Singgah Sawah Soppeng Rahmah, Puji; Minarti, Asnia; Surianti, Surianti; Safitri, Erlina; Khairunnisa, Andi; Cahyati, Putri; Suherman, Enang
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 9 No 1 (2026): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v9i1.528

Abstract

Persaingan usaha kafe yang semakin berkembang menuntut pelaku usaha untuk mampu menerapkan strategi pemasaran yang tepat agar dapat menarik minat konsumen untuk berkunjung. Salah satu pendekatan yang banyak digunakan dalam pemasaran jasa adalah bauran pemasaran 7P yang meliputi product, price, place, promotion, people, process, dan physical evidence. Setiap unsur dalam bauran pemasaran tersebut memiliki peran dalam mempengaruhi persepsi dan keputusan konsumen dalam memilih suatu tempat usaha. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran 7P terhadap keputusan berkunjung konsumen pada Cafe Singgah Sawah. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada konsumen yang pernah berkunjung ke kafe tersebut. Hasil penelitian menunjukkan bahwa bauran pemasaran memiliki pengaruh terhadap keputusan berkunjung konsumen. Temuan penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pengelola usaha kafe dalam merumuskan strategi pemasaran yang lebih efektif guna meningkatkan jumlah kunjungan konsumen
Financial Analysis of Establishing Cicendo Eye Center in Garut Enang Suherman; Eka Purwanda
Majalah Bisnis & IPTEK Vol. 17 No. 1 (2024): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/29kzpf03

Abstract

Engaging in business inevitably involves encountering many barriers and limits, such as the Shisendo Eye Clinic. While the primary focus of this project is eye health, it is crucial to do a comprehensive business feasibility analysis to prevent failures and mitigate any hazards in the future. This study aims to elucidate the business viability assessment for establishing the Cicendo Eye Clinic in the city of Garut, focusing on internal areas of the organization, including marketing, technical operations, management, and human resources. In this instance, the emphasis is primarily on the financial aspect. The employed techniques are both descriptive and analytical. Data collection methods encompass observation, interviews, document analysis, and literature review. Data analysis methods employ both qualitative and quantitative approaches. Qualitative data is essential for non-financial sectors, while quantitative data is necessary for financial and commercial sectors. The use of statistical techniques and the Microsoft Excel software program facilitates the analysis of quantitative data. According to the statistics and analysis of the establishment of the Garut Main Clinic of Centro Oftalmológico Sisendo, the clinic was able to recoup all investment expenses within three years of operation. The internal rate of return (IRR) is the discount rate at which the net present value of an investment becomes zero. A potential investment is considered viable if the internal rate of return (IRR) surpasses the anticipated rate. The internal rate of return (IRR) for the new clinic project at the 5-year Break Event Point (BEP) is 21.5% annually. Hence, this project is feasible and can be further pursued.
Co-Authors Asnia Minarti Cahyati, Putri Eka Purwanda Eka Purwanda Khairunnisa, Andi Rahmah, Puji Safitri, Erlina Surianti Surianti, Surianti