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All Journal SENTRALISASI Madaniya
Teresa Samantha Satyanegara
Universitas Ciputra Surabaya
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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Pendampingan Pengembangan UMKM Desa Glagaharum Menjadi Bisnis Busana Muslim Berkelanjutan Melalui Pelatihan Public Speaking Kezia Elice Yulianto; Teresa Samantha Satyanegara; Brian Timothy Santoso; Sri Nathasya Sitepu
Madaniya Vol. 6 No. 2 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1167

Abstract

Kampung Jahit Arumpreneur merupakan kegiatan pengabdian masyarakat yang bertujuan untuk memberdayakan ibu-ibu rumah tangga di Desa Glagaharum agar memiliki UMKM busana Muslim yang berkelanjutan. Salah satu pelatihan dalam rangkaian program ini mengangkat tentang public speaking. Metode pelaksanaan terdiri dari lima tahap, yaitu sesi games, pre-test, materi, praktik dan tanya jawab, serta post-test. Public speaking dinilai sebuah topik yang penting untuk dipahami dan dipraktikkan dalam keseharian bisnis karena menjadi kunci untuk memikat hati konsumen untuk mendengarkan promosi penjual serta membeli produk tersebut. Keberhasilan program dinilai dari delta nilai pre-test dan post-test para peserta yang menandakan seberapa efektif penyampaian materi. Sesi ini dinilai cukup efektif karena mayoritas peserta mengalami peningkatan nilai. Akan tetapi, terdapat dua peserta yang mengalami penurunan nilai sehingga menjadi bahan catatan untuk pengkajian sesi program di ke depannya.
Bridging Market Orientation to SME Sustainability Performance: Examining Innovation Capabilities Through A Dynamic Capabilities Approach Teresa Samantha Satyanegara; Adi Kurniawan Yusup
SENTRALISASI Vol. 15 No. 1 (2026): January
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i1.4941

Abstract

SMEs are the backbone of Indonesia’s economy, yet they continue to face structural and sustainability challenges. As such, the purpose of this study is to examine how responsive and proactive market orientations impact SMEs’ environmental and financial performance through the mediation of product and process innovation capabilities, and the moderation of market turbulence, grounded in Dynamic Capabilities Theory. This quantitative research used purposive sampling to collect data from 115 SME owners and managers across various industries in Java Island. The data was analyzed using Partial Least Squares Structural Equation Modeling to test the hypotheses. The results showed that a proactive market orientation has a significant impact on financial performance through process innovation capabilities and environmental performance. Contrarily, market turbulence did not moderate the relationship between innovation capabilities and financial performance. This research highlights the importance of proactive market orientation and process innovation capabilities to improve SME sustainability and performance. Based on this study’s findings, SMEs should invest in strengthening their proactive market orientation and process innovation capabilities to achieve sustainability and gain a lasting competitive advantage in the industry.
Co-Authors Adi Kurniawan Yusup Brian Timothy Santoso Kezia Elice Yulianto Nathasya, Sri