Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal West Science Interdisciplinary Studies
Bambang Suharto
Pariwisata dan Perhotelan, Fakultas Vokasi, Universitas Airlangga
Humanities Economics, Econometrics & Finance Social Sciences

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Bibliometric Trends in Social Media and Destination Marketing: Shaping Perceptions in the Tourism Industry Loso Judijanto; Bambang Suharto; Anton Susilo
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1515

Abstract

This study delves into the transformative role of social media in tourism marketing, examining how these digital platforms influence traveler engagement and destination branding. Drawing from a comprehensive bibliometric analysis, the research synthesizes findings from seminal studies to explore the utilization of social media by tourism organizations and the resultant impact on traveler behavior and decision-making processes. The analysis highlights the strategic use of social media for enhancing destination attractiveness, the integration of big data to optimize marketing strategies, and the pivotal role of user-generated content in shaping destination images. The study identifies key trends, including the shift towards more personalized, interactive marketing approaches and the increasing reliance on technological innovations to drive marketing efficiency and effectiveness. These findings provide actionable insights for tourism marketers aiming to leverage social media's full potential within the dynamic digital landscape.
Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali I Wayan Adi Pratama; Ni Desak Made Santi Diwyarthi; Bambang Suharto
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1633

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.
Trends in Cultural Tourism Research: A Bibliometric Analysis of Creative Economy Contributions Loso Judijanto; Bambang Suharto; Rival Pahrijal
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1639

Abstract

This study explores trends and contributions in cultural tourism research within the context of the creative economy through a bibliometric analysis of publications indexed in Scopus. Using VOSviewer, the study identifies key themes, influential authors, and collaborative networks, revealing the central role of cultural tourism as a nexus for integrating cultural preservation, creativity, and economic growth. The analysis highlights sustainability, innovation, and digital transformation as emerging focal points in the field. Prominent researchers such as Greg Richards and theories like the experience economy are pivotal to the discourse, while international collaborations involving countries like Indonesia, the United States, and China demonstrate the global significance of cultural tourism research. Despite its growth, gaps in cross-regional representation, particularly in Africa and South America, highlight areas for future exploration. This study provides actionable insights for advancing cultural tourism strategies to align with sustainability goals and foster inclusive economic development.
Co-Authors Anton Susilo I Wayan Adi Pratama Loso Judijanto Ni Desak Made Santi Diwyarthi Rival Pahrijal