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All Journal Jurnal Multidisiplin West Science West Science Interdisciplinary Studies
Anton Susilo
Politeknik Tunas Pemuda Tangerang
Humanities Economics, Econometrics & Finance Social Sciences

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Bibliometric Trends in Social Media and Destination Marketing: Shaping Perceptions in the Tourism Industry Loso Judijanto; Bambang Suharto; Anton Susilo
West Science Interdisciplinary Studies Vol. 2 No. 12 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i12.1515

Abstract

This study delves into the transformative role of social media in tourism marketing, examining how these digital platforms influence traveler engagement and destination branding. Drawing from a comprehensive bibliometric analysis, the research synthesizes findings from seminal studies to explore the utilization of social media by tourism organizations and the resultant impact on traveler behavior and decision-making processes. The analysis highlights the strategic use of social media for enhancing destination attractiveness, the integration of big data to optimize marketing strategies, and the pivotal role of user-generated content in shaping destination images. The study identifies key trends, including the shift towards more personalized, interactive marketing approaches and the increasing reliance on technological innovations to drive marketing efficiency and effectiveness. These findings provide actionable insights for tourism marketers aiming to leverage social media's full potential within the dynamic digital landscape.
Analisis Bibliometrik tentang Pengelolaan Risiko dalam Perbankan Syariah Loso Judijanto; Anton Susilo; Ahmad Winanto
Jurnal Multidisiplin West Science Vol 3 No 12 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i12.1864

Abstract

Studi ini menggali jaringan kolaborasi internasional dalam keuangan syariah melalui analisis bibliometrik, menggunakan data dari publikasi akademik yang terkait dengan perbankan dan keuangan Islam. Melalui visualisasi dengan VOSviewer, penelitian ini mengidentifikasi pusat-pusat utama dan kolaborasi antar negara yang menggambarkan pertumbuhan dan penyebaran keuangan syariah. Hasilnya menunjukkan bahwa negara-negara seperti Malaysia, Saudi Arabia, dan UAE adalah pemain kunci, sementara adopsi oleh negara-negara non-Muslim menunjukkan penerimaan global yang luas. Kolaborasi yang teridentifikasi menggarisbawahi pertukaran pengetahuan dan inovasi yang penting, menawarkan wawasan bagi pembuat kebijakan dan praktisi untuk mengembangkan strategi yang lebih efektif dalam mendukung keuangan syariah.
Co-Authors Ahmad Winanto Bambang Suharto Loso Judijanto