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All Journal Strukturasi: Jurnal Ilmiah Magister Administrasi Publik International Journal of Marketing and Human Resource Research Jurnal Bisnis dan Manajemen West Science West Science Interdisciplinary Studies
Andi Wahyuni Syam
Universitas Cahaya Prima
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Strategi Pemasaran, Pelayanan Pelanggan, dan Teknologi Terhadap Kepuasan Pelanggan di Industri Ritel Agung Zulfikri; Dhety Chusumastuti; Nasaruddin Nasaruddin; Andi Wahyuni Syam
Jurnal Bisnis dan Manajemen West Science Vol 3 No 03 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i03.1552

Abstract

Penelitian ini menyelidiki dampak dari strategi pemasaran, layanan pelanggan, dan teknologi terhadap kepuasan pelanggan di industri ritel di Indonesia. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan dari 190 responden melalui kuesioner terstruktur, dengan variabel-variabel yang diukur menggunakan skala Likert 5 poin. Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa ketiga faktor - strategi pemasaran, layanan pelanggan, dan teknologi - memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, dengan teknologi memiliki pengaruh terkuat. Temuan ini menggarisbawahi pentingnya pendekatan holistik yang mengintegrasikan faktor-faktor kunci ini untuk meningkatkan kepuasan pelanggan di sektor ritel Indonesia. Studi ini memberikan wawasan yang berharga bagi para manajer dan praktisi ritel yang bertujuan untuk meningkatkan pengalaman pelanggan dan mencapai keunggulan kompetitif melalui fokus strategis pada pemasaran, layanan, dan teknologi.
Analisis Bibliometrik tentang Peran Peraturan Keuangan dalam Mencegah Krisis Ekonomi Global Loso Judijanto; Andi Wahyuni Syam; Nasaruddin Nasaruddin
Jurnal Bisnis dan Manajemen West Science Vol 3 No 04 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i04.1728

Abstract

Penelitian ini bertujuan untuk menganalisis peran regulasi keuangan dalam mencegah krisis ekonomi global melalui pendekatan bibliometrik terhadap literatur ilmiah. Hasil menunjukkan adanya peningkatan perhatian akademik terhadap regulasi keuangan, terutama setelah krisis keuangan global 2008, dengan fokus utama pada reformasi kebijakan dan stabilitas sistem keuangan. Seiring waktu, perhatian literatur bergeser menuju inovasi teknologi seperti fintech, cryptocurrency, dan digital finance, yang membawa peluang sekaligus tantangan baru dalam regulasi. Studi ini juga mengidentifikasi dominasi penelitian oleh negara-negara maju, seperti Amerika Serikat, Inggris, dan Prancis, dengan sedikit perhatian terhadap dampak regulasi pada konteks negara berkembang. Penelitian ini menegaskan pentingnya regulasi yang seimbang antara stabilitas dan inovasi, serta perlunya pendekatan berbasis risiko yang fleksibel untuk menghadapi dinamika teknologi keuangan modern. Selain itu, koordinasi internasional menjadi elemen kunci dalam memastikan keberhasilan regulasi global. Hasil ini memberikan wawasan mendalam bagi pembuat kebijakan dan akademisi dalam mengembangkan regulasi keuangan yang adaptif dan efektif.
IoT and Retail Management: A Bibliometric Review of Research Contributions and Opportunities Loso Judijanto; Nasaruddin Nasaruddin; Andi Wahyuni Syam
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1708

Abstract

The integration of the Internet of Things (IoT) in retail management and supply chain operations has transformed business processes by enabling real-time data collection, automation, and data-driven decision-making. This study conducts a bibliometric analysis using Scopus-indexed literature and VOSviewer to map research contributions, key themes, and emerging trends at the intersection of IoT and retail management. The analysis identifies inventory management, supply chain transparency, automation, and AI-driven analytics as dominant research areas, with growing interest in blockchain-enhanced security, sustainability, and predictive analytics. Citation and co-authorship analyses highlight key influential studies and international collaboration networks, with India, China, and the United States emerging as major research hubs. Despite advancements, challenges remain in IoT security, interoperability, ethical considerations, and regulatory frameworks, necessitating further research on 5G-enabled IoT, edge computing, and resilient supply chains. This study provides a comprehensive overview of IoT-driven retail research, offering valuable insights for academics, industry professionals, and policymakers to drive innovation and efficiency in the digital retail landscape.
Green Retail and Consumer Preferences for Sustainable Products Andi Wahyuni Syam; M Nur Rahmat Achdar HT HT; Nasaruddin Nasaruddin; Anugrahwati Anugrahwati; Ana Andania
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3058

Abstract

This study aims to examine consumers' knowledge, awareness, and behavior regarding green retail and sustainable products in Bone Regency. Using a qualitative approach through in-depth interviews with consumers in rural areas, the study found that consumer literacy regarding sustainable products remains very limited, and many do not even understand the specific meaning of environmentally friendly products. Consumer choices are generally based on price, practicality, and availability, whereas sustainability considerations or green labels are secondary. The influence of social factors, such as family, friends, and the media, on green consumption behavior remains weak. Additionally, access to environmentally friendly labeled products in local markets remains very limited, and higher prices often constitute the primary barrier to adopting sustainable consumption behavior. These findings highlight the need for more practical environmental education, the expansion of the distribution of green products to rural areas, and tangible incentives from the government and businesses to enhance the competitiveness of green products in the local market. This study also recommends collaboration among the government, producers, retailers, and local communities to accelerate changes in consumer behavior and strengthen the green retail ecosystem in rural Indonesia
Inclusive Ecotourism and Social Transformation in Bone Regency Mega Erdawati; Andi Mudassir; Hazan Hazan; Nasaruddin Nasaruddin; Andi Wahyuni Syam
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 7, No 2 (2025): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, SEPTEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v7i2.6508

Abstract

This study aims to analyze the development strategies of inclusive ecotourism and its role in promoting social transformation and improving community welfare in Bone Regency, South Sulawesi. A qualitative case study design was applied, involving 20 informants comprising tourism entrepreneurs, village officials, community leaders, youth, and NGO representatives. Data were collected through semi-structured in-depth interviews (45–90 minutes each), participatory observation at tourist sites, and analysis of 12 policy and program documents. The data were analyzed thematically using Miles and Huberman’s framework, with triangulation of sources and member checking to ensure validity. The results indicate that inclusive ecotourism strategies rely on optimizing local natural and cultural potential (e.g., waterfalls, forests, traditional cuisine), governance through Pokdarwis and village cooperatives, and multi-stakeholder collaboration. These practices have led to income diversification—household earnings from tourism increased by an estimated 20–35%—strengthened cultural identity, and improved social cohesion measured through greater youth and women’s participation. The main challenges remain limited infrastructure, low tourism literacy, and internal conflicts due to unclear benefit-sharing mechanisms. On the other hand, opportunities include growing youth involvement (over 40% of active actors in new initiatives), government support programs, and integration with the regional tourism sector. The findings imply that inclusive, community-based ecotourism can serve as a sustainable development model when supported by policy interventions in infrastructure, capacity building, and equitable governance. This study contributes theoretically by linking ecotourism to social transformation and practically by offering policy recommendations for rural tourism development.
Co-Authors Agung Zulfikri Ana Andania Andi Mudassir Anugrahwati Anugrahwati Dhety Chusumastuti Hazan Hazan Loso Judijanto M Nur Rahmat Achdar HT HT Mega Erdawati Nasaruddin Nasaruddin Nasaruddin Nasaruddin