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Pengaruh Pelatihan dan Motivasi Kerja Terhadap Kinerja Karyawan Dengan Self-Efficacy Sebagai Variabel Mediasi Malika Izdihar Azzahro; Damajanti Sri Lestari; Anita Asnawi; Priyanto Priyanto
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.6267

Abstract

Human resources (HR) are an important asset that determines the success or failure of an organization. The importance of integrating training, motivation, and self-efficacy into HR management and development strategies that are not only oriented towards improving competence but also strengthening psychological aspects that support sustainable performance. This study uses a quantitative approach with an associative research type that aims to analyze the effect of training and work motivation on employee performance with self-efficacy as a mediating variable. This approach was chosen because it is able to explain the causal relationship between variables and test the mediating role in the research model. Overall, the results of the study confirm that employee performance in this context is more influenced by internal psychological factors, namely motivation and self-efficacy, than by external interventions such as training. These findings have practical implications for organizations that improving performance requires not only training programs but also strategies to strengthen motivation and build self-confidence through positive feedback, challenging assignments, and a supportive work environment. Based on the results of the study conducted on the influence of training and work motivation on employee performance with self-efficacy as a mediating variable, it can be concluded that training and work motivation have different effects on improving the performance of white-collar employees in Surabaya. Thus, this study confirms that improving employee performance is more effectively achieved through strengthening work motivation and increasing self-efficacy than by relying solely on formal training.  
Analisis SWOT dan QSPM untuk Perumusan Strategi Pemasaran pada PT. Gerongan Surajaya Nuraini Rahmawati; Anita Asnawi; Liling Listyawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5665

Abstract

                PT Gerongan Surajaya is a company that produces springbed mattresses and complementary items such as divans, pillows, and vacuum mattresses that have been established since 1992. In running its business, the right marketing strategy is needed in order to compete with similar or other competitors. The purpose of this research is to analyze the internal and external factors that influence and can influence marketing strategy-making decisions at PT Gerongan Surajaya. The research method was carried out in a descriptive qualitative way, and data collection was carried out by means of interviews, observations, and also literature reviews. The approach taken in this research is SWOT analysis (Strength, Weakness, Opportunity, Threats), IFE-EFE and IE matrix, SWOT matrix, and QSPM matrix. The results obtained from this study are known that the company's position is in the Grow and Build position with IFE results of 3,069 and EFE results of 3,241. Then in the QSPM matrix it is known that the priority development strategy that needs to be done is to always update and pursue the trends needed by the market based on the results of the first rank score, namely TAS, which is 0.76.