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Patricia Ruth
Universitas Diponegoro, Indonesia
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Innovation in Political Communication Strategy: A Qualitative Approach in Examining the Influence of Campaign Messages Patricia Ruth
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1745

Abstract

This research investigates innovations in political communication strategies through a qualitative approach, focusing on the influence of campaign messages in the context of general elections in Indonesia. Through content analysis of campaign messages, this research identifies the main themes, framing strategies, and rhetoric used to influence voter perceptions. The findings of this research have practical implications for designing more effective campaign strategies, increasing more informed voter participation, and contributing new thinking to political literature and political marketing in Indonesia.
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