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All Journal Buletin Ilmiah Sarjana Teknik Elektro Vokasi UNESA Bulletin of Engineering, Technology and Applied Science Jurnal Desain Grafis Aplikatif
Mochammad Abdul Machfud
Universitas Negeri Surabaya
Arts Humanities Computer Science & IT Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Transportation

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Factors Influencing Young Audience Preferences for Digital Platforms in Indonesia Mochammad Abdul Machfud; Arieviena Ayu Laksmi; Tangkin Hong
Vokasi UNESA Bulletin of Engineering, Technology and Applied Science Vol. 1 No. 2 (2024)
Publisher : Universitas Negeri Surabaya or The State University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/vubeta.v1i2.35989

Abstract

The rapid development of digital technology and the widespread adoption of the internet have significantly transformed media consumption patterns, especially among young audiences in Indonesia. This study uniquely explores the preferences and motivations of Indonesian youth (ages 15-30) in selecting digital platforms over traditional media, applying the Theory of Planned Behavior (TPB) as a framework. TPB posits that Attitude Toward Behavior(ATB), Subjective Norms(SN), and Perceived Behavioral Control (PBC) are keyfactors influencing behavioral intentions. The results reveal distinct differences from prior research: SN and PBCemerged as dominant influencers, whereas ATBhad minimal impact. These findings underline the critical roles of social validation and platform usability in shaping preferences. Implications of this study include guiding media providers to develop strategies that cater to the social and functional needs of young Indonesians, ensuring sustained engagement with digital platforms.
PERANCANGAN CARA MUDAH MENGGUNAKAN SUROBOYO BUS UNTUK WISATAWAN DOMESTIK I Dewa Gede Okhan Pradita; Asidigisianti Surya Patria; Mochammad Abdul Machfud
Desgrafia Vol 3 No 2 (2025): Jurnal Desain Grafis Aplikatif
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/desgrafia.v3i2.70556

Abstract

Pertumbuhan infrastruktur transportasi publik di Kota Surabaya menunjukkan peningkatan yang signifikan, khususnya melalui pengembangan layanan Suroboyo Bus. Meskipun demikian, masih terdapat kendala dalam penyampaian informasi yang efektif kepada pengguna, terutama wisatawan domestik yang belum familiar dengan sistem layanan ini. Penelitian ini bertujuan untuk merancang media informasi berbentuk guide video yang komunikatif dan mudah diakses, guna meningkatkan pemahaman wisatawan mengenai cara penggunaan Suroboyo Bus. Metode yang digunakan dalam perancangan ini meliputi observasi, wawancara, dokumentasi, serta analisis SWOT, dengan pendekatan desain berbasis storytelling visual dan konten singkat berdurasi 30—60 detik. Hasil akhir berupa video panduan berformat vertikal (9:16) ditujukan untuk media sosial Instagram, sesuai dengan preferensi media sasaran pasar. Perancangan ini tidak hanya menyajikan informasi secara praktis, tetapi juga memperkuat branding layanan publik melalui pendekatan visual yang menarik. Temuan ini diharapkan dapat mendukung program Smart City Surabaya dan menjadi model rujukan bagi pengembangan media informasi transportasi publik lainnya.
Implementation of East Javanese Local Culture in Graphic Design Elements in Students’ Final Projects: A Literature Review Asidigisianti Surya Patria; Abdul Hafidz; Bayu Dwi Nurwicaksono; Ayusta Lukita Wardani; Arieviana Ayu Laksmi; Yudiyanto Tri Kurniawan; Henny Hidayanti; Mochammad Abdul Machfud; Rizal Sofyana Fatahillah; Junaini Binti Kasdan; Hong Tangkin; Bahalwan Apriyansyah; Hanny Chandra Pratama; David Nugroho
Buletin Ilmiah Sarjana Teknik Elektro Vol. 7 No. 4 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/biste.v7i4.14932

Abstract

The background of this research departs from the challenges of globalization that cause visual homogenization and erode local cultural identity. Graphic design is a strategic medium in bridging tradition with modernity, by adapting cultural elements such as batik motifs, Javanese script typography, to cultural icons Reog and Karapan Sapi. This study aims to analyze the integration of East Java local wisdom values in contemporary graphic design through a literature study approach and descriptive qualitative analysis. The research method was carried out by reviewing 215 articles selected using the PRISMA protocol until there were 15 relevant main sources. The results of the study show that there are four main trends in graphic design based on local wisdom, namely the symbolization of performance culture and language (30%), culinary branding and local products (29%), the revitalization of cultural narratives on digital platforms (22%), and the abstraction of traditional crafts into visual assets (18%). The value of the interconnectedness between keywords shows that graphic design is now strongly integrated with interactive technology, education, and the creative economy. In conclusion, the application of East Java's local wisdom in graphic design not only strengthens the region's visual identity but also opens up opportunities for sustainable creative economy innovation.
Co-Authors Abdul Hafidz Arieviana Ayu Laksmi Arieviena Ayu Laksmi Asidigisianti Surya Patria Ayusta Lukita Wardani Bahalwan Apriyansyah Bayu Dwi Nurwicaksono David Nugroho Hanny Chandra Pratama Henny Hidayanti Hong Tangkin I Dewa Gede Okhan Pradita Junaini Binti Kasdan Rizal Sofyana Fatahillah Tangkin Hong Yudiyanto Tri Kurniawan