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All Journal Buletin Ilmiah Sarjana Teknik Elektro Jurnal Desain
Arieviana Ayu Laksmi
Universitas Negeri Surabaya
Arts Electrical & Electronics Engineering

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Strategi promosi digital buku Mindful Play, Joyful Day! oleh Madelline Jessica melalui feed Instagram Fairuz Nasywa Fadhilah; Asidigisianti Surya Patria; Arieviana Ayu Laksmi
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1052

Abstract

Penelitian ini membahas perancangan strategi promosi digital untuk buku "Mindful Play, Joyful Day!" melalui platform Instagram sebagai kanal utama dalam membangun kesadaran (awareness) serta mendorong minat beli audiens. Menggunakan pendekatan komunikasi visual dan kualitatif-deskriptif, studi ini menelaah proses kreatif pengembangan feed Instagram yang selaras dengan nilai mindful parenting dan karakter visual buku. Pengumpulan data dilakukan melalui studi literatur, wawancara mendalam dengan pihak penerbit, serta observasi konten eksisting. Analisis perancangan diarahkan menggunakan kerangka STP (Segmenting, Targeting, Positioning) untuk memastikan ketepatan sasaran komunikasi. Hasil penelitian menunjukkan bahwa penerapan visual storytelling yang konsisten dan edukatif, didukung oleh pemilihan palet warna pastel, tipografi yang ramah anak, serta penggunaan ilustrasi orisinal, mengindikasikan potensi keterlibatan audiens yang positif. Strategi promosi ini membantu membangun persepsi buku tidak hanya sebagai produk komersial, tetapi juga sebagai media edukasi yang relevan dengan kebutuhan pengasuhan orang tua modern. Penelitian ini memberikan kontribusi praktis bagi penerbit dalam mengelola aset visual yang komunikatif di media sosial untuk produk literasi anak.
Implementation of East Javanese Local Culture in Graphic Design Elements in Students’ Final Projects: A Literature Review Asidigisianti Surya Patria; Abdul Hafidz; Bayu Dwi Nurwicaksono; Ayusta Lukita Wardani; Arieviana Ayu Laksmi; Yudiyanto Tri Kurniawan; Henny Hidayanti; Mochammad Abdul Machfud; Rizal Sofyana Fatahillah; Junaini Binti Kasdan; Hong Tangkin; Bahalwan Apriyansyah; Hanny Chandra Pratama; David Nugroho
Buletin Ilmiah Sarjana Teknik Elektro Vol. 7 No. 4 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/biste.v7i4.14932

Abstract

The background of this research departs from the challenges of globalization that cause visual homogenization and erode local cultural identity. Graphic design is a strategic medium in bridging tradition with modernity, by adapting cultural elements such as batik motifs, Javanese script typography, to cultural icons Reog and Karapan Sapi. This study aims to analyze the integration of East Java local wisdom values in contemporary graphic design through a literature study approach and descriptive qualitative analysis. The research method was carried out by reviewing 215 articles selected using the PRISMA protocol until there were 15 relevant main sources. The results of the study show that there are four main trends in graphic design based on local wisdom, namely the symbolization of performance culture and language (30%), culinary branding and local products (29%), the revitalization of cultural narratives on digital platforms (22%), and the abstraction of traditional crafts into visual assets (18%). The value of the interconnectedness between keywords shows that graphic design is now strongly integrated with interactive technology, education, and the creative economy. In conclusion, the application of East Java's local wisdom in graphic design not only strengthens the region's visual identity but also opens up opportunities for sustainable creative economy innovation.
Co-Authors Abdul Hafidz Asidigisianti Surya Patria Ayusta Lukita Wardani Bahalwan Apriyansyah Bayu Dwi Nurwicaksono David Nugroho Fairuz Nasywa Fadhilah Hanny Chandra Pratama Henny Hidayanti Hong Tangkin Junaini Binti Kasdan Mochammad Abdul Machfud Rizal Sofyana Fatahillah Yudiyanto Tri Kurniawan