Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Adpebi Science Series INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Pratiningsih, Vony
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Measuring Covid 19 Vaccine Intentions: Extending the Theory of Planned Behavior Julina, Julina; Pratiningsih, Vony
Adpebi Science Series 2022: 2nd AICMEST 2022
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study attempts to extend the Theory of Planned Behavior (TPB) by adding a company reputation variable. Data was collected using a questionnaire distributed online. The questionnaire consists of several sections where the first section discusses demographics and the next section discusses the variables studied, namely attitudes, subjective norms, perceived behavioral control (PBC), corporate reputation, and intention to participate in vaccines. The data were tested for validity and reliability before being tested for multiple linear regression. The results found that attitudes and PBC had a positive and significant effect, while subjective norms and corporate reputation had a positive but not significant effect. This shows that the respondents in this study intend not because of the influence of the people around them and also the company's reputation. Even though vaccine providers consist of several companies and cause many differences in perceived quality, this does not significantly affect respondents' intentions.
Peran tik tok dalam industri fashion dan pencitraan merek lokal di Indonesia: analisis user generated content Pratiningsih, Vony; Al Sukri, Saipul
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2983

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial TikTok terhadap niat beli konsumen produk Erigo di Kota Pekanbaru. Populasi penelitian ini adalah masyarakat Kota Pekanbaru yang menggunakan media sosial TikTok dan pernah melihat review atau konten terkait produk Erigo. Teknik non-probability sampling dengan metode purposive sampling digunakan untuk mengumpulkan data dari responden yang berusia antara 17-54 tahun. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis statistik inferensial dengan menggunakan SPSS. Hasil penelitian menunjukkan bahwa media sosial TikTok berpengaruh positif signifikan terhadap niat beli konsumen produk Erigo. Implikasi dari penelitian ini menunjukkan bahwa perusahaan harus mempertimbangkan untuk menggunakan media sosial TikTok sebagai alat pemasaran untuk meningkatkan niat beli konsumen terhadap produk mereka
Co-Authors Julina Julina Saipul Al Sukri