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All Journal Komitmen : Jurnal Ilmiah Manajemen Gunung Djati Conference Series
Aldriantara Sofyan
UIN Sunan Gunung Djati Bandung
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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EVALUATING THE IMPACT OF SHARIAH-COMPLIANT BUSINESS PRACTICES ON CONSUMER TRUST AND MARKET GROWTH IN ISLAMIC FINANCIAL INSTITUTIONS Aldriantara Sofyan; Avid Leonardo Sari; Iwan Setiawan
Gunung Djati Conference Series Vol. 42 (2024): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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This study evaluates the impact of Shariah-compliant business practices on consumer trust and market growth in Islamic financial institutions. Shariah-compliant business practices are fundamental to Islamic finance, emphasizing ethical conduct, fairness, and transparency in all transactions. This research aims to explore how these principles influence consumer perceptions and contribute to the growth and stability of the market. This study, utilizing a literature review approach, examines the impact of Shariah-compliant business practices on consumer trust. The findings reveal that adherence to Shariah principles significantly enhances consumer trust, leading to increased customer loyalty and market expansion. Furthermore, the study identifies key factors that drive consumer trust in Shariah-compliant institutions, including the role of religious adherence, transparency, and ethical business practices. The implications of this research are critical for Islamic financial institutions aiming to strengthen their market position and foster long-term growth. By highlighting the importance of Shariah compliance in building consumer trust, this study provides valuable insights for policymakers, financial institutions, and stakeholders in the Islamic finance industry.
SOCIAL MEDIA MARKETING STRATEGIES: UNVEILING THE ROLE OF VALUE EQUITY AND BRAND EQUITY IN SHAPING PURCHASE INTENTION Lovia Nurfaizi; Haditsa Nabila; Vina Akmalia; Muhammad Farrel Alfatih Alwin4; Akbar Riskal Amani; Aldriantara Sofyan
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 7 No. 1 (2026): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

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This study examines the influence of Social Media Marketing on Purchase Intention through the mediating roles of Brand Equity and Value Equity. Using data from 100 social media users in Bandung City, the study applies SEM-AMOS, heatmap correlation, and wordcloud analysis to assess structural relationships and consumer perception patterns. The findings show that Social Media Marketing positively strengthens Brand Equity and Value Equity, which subsequently influence Purchase Intention. Brand Equity demonstrates a stronger effect on Purchase Intention than Value Equity, indicating that brand recognition, trust, reputation, and loyalty are more dominant in shaping consumer buying decisions. Heatmap and wordcloud results further highlight the importance of engagement, interaction, content quality, trust, perceived value, and brand reputation. Overall, Social Media Marketing enhances purchase intention by building strong brand perception and customer-perceived value.
Co-Authors Akbar Riskal Amani Avid Leonardo Sari Haditsa Nabila iwan setiawan Lovia Nurfaizi Muhammad Farrel Alfatih Alwin4 Vina Akmalia