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State of the Art Competitive Advantage at Indonesia Harry Fauzan Muhamad Taufiq; Herwan Abdul Muhyi; Pratami Wulan Tresna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5605

Abstract

Everything a company does exceptionally well compared to its competitors is its competitive advantage, which is essential for its survival. Competitive advantage is one of the key factors that determine the success of a company and a country's economy. In Indonesia itself, competition is prevalent in every industry, encompassing Small and Medium Enterprises (SMEs) and the tourism industry, the above also necessitates the presence of skilled employees at different levels, in addition to technical staff. This article aims to assist researchers in developing a theoretical framework and guiding newcomers in competitive advantage research by providing recommendations on relevant journals and authors to reference when exploring this subject. The study uses the Scopus database to analyze annual research, publication trends, and the most cited documents, as well as to conduct bibliometric analysis. This includes examining grouped research topic trends, publication trends of discussed topics, and researching topics that are still not widely discussed.
Studi Pemetaan Sistematis Mengenai Internasionalisasi pada Sektor Pertanian Deliani Azmi Zakiah Ahmad; Muhamad Rizal; Pratami Wulan Tresna
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7945

Abstract

This study presents a Systematic Mapping Study on the topic of internationalization, with a particular contextual focus on the agricultural sector. Internationalization in this context extends beyond sports to encompass research collaborations, strategic alliances, and the adoption of cross-border technologies. Although the agricultural sector holds a significant role in the global economy, scholarly attention to its internationalization processes remains relatively limited compared to other sectors. This mapping study identifies research trends, methodological approaches, and key thematic areas across existing literature. The findings reveal stagnation in publication activity, with notable growth only emerging in 2024. Most studies apply survey-based methods and primarily investigate the drivers of internationalization. Future research is needed to broaden geographical representation, diversify methodological perspectives, and address gaps in the current body of knowledge.
Pengaruh Brand Community Terhadap Customer Loyalty dengan Customer Value sebagai Variabel Intervening (Studi pada Komunitas Skin Game Warrior) Fathin Aisyah Medina; Arianis Chan; Pratami Wulan Tresna
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4548

Abstract

Penelitian ini ditujukan untuk mengetahui pengaruh yang diberikan oleh eksistensi brand community terhadap customer loyalty dari brand perawatan lokal Skin Game yang memiliki komunitas bernama Skin Game Warrior melalui mediasi customer value yang diterapkan. Data yang didapatkan merupakan data primer dari hasil penyebaran kuesioner dan wawancara dengan sampel penelitian, serta peneliti menggunakan data sekunder yang dikumpulkan dari pencarian dalam jurnal, laman internet, buku dan data relevan yang diperoleh dari perusahaan. Sampel melibatkan 176 anggota Skin Game Warrior dan data dianalisis menggunakan Partial Least Square (PLS) dengan aplikasi SmartPLS 4 untuk menguji hipotesis dan pengaruh antar variabel. Hasil penelitian ini menunjukkan bahwa brand community berpengaruh positif dan signifikan terhadap customer value, customer value berpengaruh positif dan signifikan terhadap customer loyalty, dan customer value memiliki peran positif dan signifikan sebagai variabel intervening dalam menjadi variabel pengaruh tidak langsung brand community terhadap customer loyalty pada studi kasus komunitas Skin Game Warrior.