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All Journal GANEC SWARA
ISMUNANDAR ISMUNANDAR
Sekolah Tinggi Ilmu Ekonomi STIE Bima
Agriculture, Biological Sciences & Forestry Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH STORE ATMOSPHERE DAN VISUAL MERCHANDISING TERHADAP IMPULSE BUYING PADA MR. DIY KOTA BIMA AZRINA SALSABILLA; ISMUNANDAR ISMUNANDAR; MUHAJIRIN MUHAJIRIN
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.943

Abstract

This research aims to determine the effect Store Atmosphere And Visual Merchandising To Impulse Buying On Mr. Diy Bima City, which is measured by the Partial test (t Test) and Simultaneous Test (F Test). The population in this study is all consumers in the Bima City Area. The sampling technique uses the method purposive sampling with a sample size of 100 people. The research results show that: 1) a. Store Atmosphere have a significant effect on Impulse Buying At MR DIY Bima City; Visual Marchandising have a significant effect on Impulse Buying At MR DIY Bima City. As well as Store Atmosphere and Visual Marchadising have a significant effect on Impulse Buying At MR DIY Bima City
Co-Authors AZRINA SALSABILLA MUHAJIRIN MUHAJIRIN