PENGARUH STORE ATMOSPHERE DAN VISUAL MERCHANDISING TERHADAP IMPULSE BUYING PADA MR. DIY KOTA BIMA

AZRINA SALSABILLA (Sekolah Tinggi Ilmu Ekonomi STIE Bima)
ISMUNANDAR ISMUNANDAR (Sekolah Tinggi Ilmu Ekonomi STIE Bima)
MUHAJIRIN MUHAJIRIN (Sekolah Tinggi Ilmu Ekonomi STIE Bima)

GANEC SWARA
Vol 18, No 3 (2024): September 2024

This research aims to determine the effect Store Atmosphere And Visual Merchandising To Impulse Buying On Mr. Diy Bima City, which is measured by the Partial test (t Test) and Simultaneous Test (F Test). The population in this study is all consumers in the Bima City Area. The sampling technique uses the method purposive sampling with a sample size of 100 people. The research results show that: 1) a. Store Atmosphere have a significant effect on Impulse Buying At MR DIY Bima City; Visual Marchandising have a significant effect on Impulse Buying At MR DIY Bima City. As well as Store Atmosphere and Visual Marchadising have a significant effect on Impulse Buying At MR DIY Bima City