Sudirman Tebba
Institut Agama Islam Al-Zaytun Indonesia

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PERSEPSI MAHASISWA IAI AL-AZIS ANGKATAN VIII TERHADAP PESAN DAKWAH USTADZ SYAM ELMARUSY BERTEMA IBADAH DALAM KONTEN MEDIA TIKTOK Putri Adiniyah Shoheh; Sudirman Tebba; Muhammad N. Abdurrazaq
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 10 No. 3 (2024): Volume 10 No. 3 September 2024
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v10i3.4096

Abstract

This research was conducted at the IAI Al-AZIS Campus and on the TikTok platform which is used personally by ustadz Syam, the target is related to the preaching message of Ustadz Syam Elmarusy on the theme of worship in TikTok media content and how students of IAI AL-AZIS class VIII perceive the preaching message of ustadz Syam Elmarusy in TikTok media content. This research method uses a qualitative approach and is descriptive. Data was collected through interviews with IAI Al-AZIS class VIII students to explore their perceptions of the da'wah message conveyed by ustadz Syam in TikTok media content. Apart from that, direct observation of student interactions and reactions when watching the content. The results of the research show that the preaching message with the theme of worship delivered by ustadz Syam Elmarusy on TikTok uses an informative and persuasive approach. ustadz Syam uses an informative approach to explain the content of the da'wah message in the video, as well as a persuasive approach to invite the audience. The message conveyed does not contain any coercive or coercive elements in it. As for students' perceptions of ustadz Syam Elmarusy's preaching message in TikTok media content. Cognitively, this message provides new knowledge that at that time there had been mistakes when working on it so far. Affectively, this message makes them inspired and motivated to do good things. Keywords: Da'wah message, Tiktok Media, Student Perception
Pengaruh Konten Dakwah @mutiatreza dalam Media Sosial Instagram Terhadap Akhlak Mahasiswa Angkatan 2021 IAI AL-AZIS Adisti Choiri Andani; Muhammad Nur Kholish Abdurrazaq; Sudirman Tebba
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam, Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1305

Abstract

Instagram has a significant role in spreading da'wah content to its followers. Acen, a little preacher, shares content that influences many people through Umma Acen's Instagram account. The content teaches Islamic values and good morals to the younger generation such as students. The purpose of this study is to determine the relationship between the attention of @mutiatreza's da'wah content on Instagram and the morals of the 2021 batch of IAI AL-AZIS students, as well as the effect of attention to @mutiatreza's da'wah content on Instagram on the morals of the 2021 batch of IAI AL-AZIS students. The quantitative approach applied in this study uses the S-O-R theory (Stimulus, Organism, Response) and media exposure theory in the attention dimension while frequency and duration are represented by responses in the form of likes. The correlation test is used to determine the relationship between the variables of da'wah content attention and student morals while simple linear regression is used to determine the effect of the independent variable on the dependent variable. The results showed that there is a significant positive relationship between the attention of @mutiatreza's da'wah content on Instagram and the morals of 2021 IAI AL-AZIS students, with a Pearson product moment correlation coefficient of 0.673 and a significance below 5%. Attention to @mutiatreza's preaching content on Instagram also has a positive effect on the morals of the 2021 batch of IAI AL-AZIS students, as indicated by the linear regression model, which can explain 45.3% of the variation in moral values influenced by attention to preaching content.