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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Simki Economic
Sofia Maqom Al Mahmudah
Institut Agama Islam Al-Zaytun Indonesia
Economics, Econometrics & Finance Education

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Eksplorasi Target Pasar dan Strategi Pemasaran Home Industri Sandal Teplek di Ciomas, Bogor Sofia Maqom Al Mahmudah; Sukemi Sukemi; Suniyati Suniyati; Siti Mariah; Sobirin Sobirin
Jurnal Simki Economic Vol 9 No 1 (2026): Volume 9 Nomor 1 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i1.1425

Abstract

This study aims to determine the characteristics and behavior of the target market and the marketing strategies implemented by the home industry of flat sandals in Ciomas, Bogor. The research method used was qualitative, with data collection techniques through direct interviews with flat sandal producers. The results show that this home industry has been established since 1992 and produces sandals that are popular with various groups, from teenagers to adults. Consumers choose these products for their comfort, diverse designs, and affordable prices. The marketing strategy implemented is still traditional, namely through direct sales and collaboration with partner stores. However, product quality is a key factor in retaining existing customers and attracting new buyers. The obstacle faced by producers is limited customer data, so market analysis cannot be carried out optimally. This study recommends that producers begin implementing digital marketing strategies and recording consumer data to expand market reach and increase business competitiveness in the future.
STRATEGI PEMBERDAYAAN SUMBER DAYA MANUSIA MELALUI KEGIATAN DAKWAH DAN MEDIA DIGITAL Sofia Maqom Al Mahmudah; Rizky Almufid Anshori; Nurjanah; Sobirin
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 10 No. 04 (2024): Volume 10 No. 04 Desember 2024 In Press
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v10i04.4532

Abstract

Da'wah, as the activity of conveying Islamic teachings, plays a crucial role in building the moral and character of society. In the digital era, the use of digital media in da'wah has become increasingly relevant to reach a broader audience and leverage technology as an effective communication tool. Human resource empowerment through da'wah and digital media not only involves the delivery of religious messages but also aims to enhance individual knowledge, skills, and ethics within social and professional environments. This study discusses strategies for human resource empowerment through da'wah and digital media activities to improve individual quality and capacity. Digital da'wah has become an effective means to disseminate religious teachings and ethics, which can support human resource character development. This article aims to analyze human resource empowerment strategies through da'wah and digital media and to identify challenges faced in its implementation. The method used is a literature review and secondary data analysis relevant to the topic. The study results indicate that the integration of da'wah and digital media can accelerate the process of empowering human resources with greater integrity, productivity, and high moral values. Keywords: Human Resource Empowerment, Da'wah, Digital Media, Strategy.
Co-Authors Nurjanah Rizky Almufid Anshori Siti Mariah SOBIRIN Sobirin Sobirin Sukemi Sukemi Suniyati Suniyati