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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Muhammad Nur Kholish Abdurrazaq
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PENGARUH BAURAN PEMASARAN SYARIAH TERHADAP KEPUTUSAN PEMBELIAN PRODUK HAMMAYIM PADA PELANGGAN TOKO AL-ZAYTUN Almi Maliana Juwita; Sobirin; Muhammad Nur Kholish Abdurrazaq
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.34904

Abstract

This study aims to analyze the influence of the Islamic marketing mix, which includes product (X1), price (X2), distribution (X3), promotion (X4), people (X5), process (X6), and performance (X7), on the purchase decision (Y) of Hammayim bottled water among customers of Toko Al-Zaytun. A quantitative approach was chosen to examine the relationships between variables, using a survey method involving 80 respondents as the sample. Primary data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests (normality, linearity, multicollinearity, and heteroscedasticity), ANOVA, multiple linear regression analysis, and coefficient of determination. The results indicate that the variables of product, price, promotion, people, and performance have a positive and significant effect. In contrast, the process variable has a negative and significant effect, while the distribution variable shows no significant influence. The coefficient of determination reveals that 87.3% of purchase decisions are influenced by the Islamic marketing mix variables studied, while the remaining 12.7% are affected by other factors outside the research model. These findings demonstrate that the Islamic marketing mix plays a dominant role in shaping consumer purchase decisions for bottled drinking water products. Keywords: Islamic Marketing Mix, Purchase Decisions, Bottled Drinking Water Products;
PERAN KOMUNIKASI INTERPERSONAL DALAM MENINGKATKAN PUBLIC SPEAKING PADA MAHASISWA KPI ANGKATAN 9 IAI AL-AZIS Najah Fathin Nur Afsharina; Ahmad Asrof Fitri; Muhammad Nur Kholish Abdurrazaq
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 10 No. 04 (2024): Volume 10 No. 04 Desember 2024 In Press
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v10i04.4692

Abstract

In the competitive global era, this ability is a must to prepare for the world of work and achieve academic and social success. Public speaking skills are an important skill for students, especially in the Islamic Communication and Broadcasting (KPI) study program. However, many students still face obstacles such as lack of confidence. Interpersonal communication, which involves verbal and non-verbal interactions, plays an important role in building relationships and supporting the development of public speaking. The results show that openness, empathy, and active listening help students of KPI IAI Al-AZIS in social interactions and public speaking. Self-disclosure, social support, introspection, and concentration strengthen relationships with the audience, enhance self-confidence, and support effective and impactful communication. This research emphasizes the role of interpersonal communication in the development of students' public speaking skills.. Keywords: Interpersonal Communication, Public Speaking, Student
Co-Authors Ahmad Asrof Fitri Almi Maliana Juwita Najah Fathin Nur Afsharina SOBIRIN