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All Journal Unram Journal of Community Service (UJCS) JIMEK
Suryo Hadi Kusumo
Universitas Anwar Medika
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Training on the Production of Chitosan Fish Preservatives (PETASAN) and Digital Marketing for Fish Traders in Kalanganyar Village A’yunil Hisbiyah; Eviomitta Rizki Amanda; Suryo Hadi Kusumo; Martina Kurnia Rohmah
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1303

Abstract

Kalanganyar Village is a village located at the eastern tip of Sidoarjo Regency. Geographically, Kalanganyar Village borders directly on the sea, so almost 2/3 of the area of ​​Kalanganyar Village is aquaculture area. Most of the residents' livelihoods are subsistence farming and fish trading. The problems faced by village residents are related to food security and marketing management. Therefore, there is a need for training on fish preservatives made from natural ingredients, namely chitosan, and digital-based marketing for fish traders. The method for implementing this activity is the Participatory Rural Appraisal method; a group of fish traders are involved in planning and carrying out this community service activity. This activity improved the quality of fish products by using chitosan-based preservatives, increasing product hygiene, and increasing skills in conducting digital marketing using the help of artificial intelligence. From this activity, a plucking thorn group and a mundak bati group were also produced, which had a governance organizational structure so that the operational management of the group was more structured and neat, both of which were approved by a decree from the Head of Kalanganyar Village.
Pengaruh Media Sosial Terhadap Pertumbuhan UMKM: Studi Kasus Strategi Pemasaran Digital di UMKM Kabupaten Sidoarjo, Jawa Timur Tri Dina Fitria; Elis Anita Farida; Suryo Hadi Kusumo; Neysa Mayra Vashti L
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7503

Abstract

This study aims to analyze the influence of social media on the growth of Micro, Small, and Medium Enterprises (MSMEs) with a focus on digital marketing strategies in the modern era. Through a qualitative approach and case study method, this study examines 30 MSMEs in urban and semi-urban areas in Sidoarjo, East Java, Indonesia that actively use social media as a marketing tool. Data were collected through in-depth interviews, observations, and documentation studies, then analyzed using thematic analysis techniques. The results of the study show that social media plays a significant role in increasing visibility, sales, and market expansion of MSMEs. As many as 80% of MSMEs experienced an increase in sales of 20-50%, while 60% managed to reach markets outside their area. Platforms such as Instagram, Facebook, and WhatsApp are the main choices for MSMEs because of their ease of use and affordable costs. However, MSMEs also face challenges such as limited human resources, lack of knowledge about digital marketing strategies, and intense competition. Effective digital marketing strategies include creating engaging content, actively engaging with audiences, and utilizing the latest social media features. This study concludes that social media is a transformative tool for MSMEs, but efforts are needed to increase the capacity and knowledge of MSME actors in order to maximize their potential, so this potential needs to be supported through training, use of social media management tools, and collaboration with influencers.
Co-Authors A’yunil Hisbiyah Elis Anita Farida Eviomitta Rizki Amanda Martina Kurnia Rohmah Neysa Mayra Vashti L Tri Dina Fitria