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All Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Cakrawala Informasi (JCI) Innovative: Journal Of Social Science Research
Syamsul Hidayat, Mohamad
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Other

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HUBUNGAN GREEN MARKETING DAN KINERJA BISNIS: TINJAUAN LITERATUR SISTEMATIK Syamsul Hidayat, Mohamad; Kasnowo, Kasnowo; Dwihandoko, Toto Heru
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.223

Abstract

The company's environment is dynamic and can have an impact on company performance. One of them is government regulations related to environmental sustainability. Companies must be aware of this in order to make products or services that are environmentally friendly and safe for consumers. Many companies carry out green promotions in order to introduce products which are environmentally friendly both in terms of packaging and materials used in production. There are several studies and discussions that still have different results regarding the relationship between green marketing and companies and green marketing variables. Therefore, the aim of this article is to provide a clear understanding clearer about the relationship between green marketing and business performance by conducting a systematic literature review of 283 Scopus indexed articles published by Elsevier, Springer, Emerald and SAGE. From the 283 articles, we selected a minimum of 40 quotes. Then we further selected 10 published articles that were relevant from 2012 to 2024. The results of the analysis identified that in general green marketing has a relationship and influence on companies
Pengaruh Digital Marketing Terhadap Kinerja Perusahaan : Review Literatur Sistematik Syamsul Hidayat, Mohamad; Eny Setyariningsih; Budi Utami
Jurnal Cakrawala Informasi Vol 4 No 1 (2024): Juni : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jci.v4i1.388

Abstract

In modern marketing in the digital era, companies must adapt to rapidly developing technological changes. Consumers can get information more quickly via the internet. Companies that are able to provide information more quickly via digital have an easier time winning the competition. Digital marketing has recently been able to influence consumer behavior and company performance. There are several different studies and discussions about the influence of digital marketing. with companies. Therefore, the aim of this article is to provide a more concrete picture of the influence of digital marketing on company performance through a systematic literature review of 1200 articles. Consisting of 200 Scopus indexed publication articles and 1000 articles via Google Scholar. Of these 1200 articles We selected those that had the same topic regarding digital marketing. Then we selected again at least 20 quotes. Then we selected again the 20 most relevant published articles from 2012 to 2023. The findings show that in general digital marketing has an impact on company performance.
The Relationship between Green Marketing and Business Performance: A Systematic Literature Review Syamsul Hidayat, Mohamad; Kasnowo, Kasnowo; Dwihandoko, Toto Heru
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12873

Abstract

Lingkungan perusahaan bersifat dinamis dan dapat memberikan dampak terhadap kinerja perusahaan. Salah satunya adalah peraturan pemerintah terkait kelestarian lingkungan hidup. Hal ini harus diwaspadai oleh perusahaan agar dapat menghasilkan produk atau jasa yang ramah lingkungan dan aman bagi konsumen. Banyak perusahaan yang melakukan promosi ramah lingkungan dalam rangka memperkenalkan produk yang ramah lingkungan, baik dari segi kemasan maupun bahan yang digunakan dalam produksinya. Terdapat beberapa penelitian dan pembahasan dengan hasil yang berbeda-beda mengenai hubungan antara green marketing dengan perusahaan dan variabel green marketing. Tujuan artikel ini adalah untuk memberikan pemahaman tentang hubungan antara pemasaran ramah lingkungan dan Kinerja Bisnis dengan melakukan tinjauan literatur sistematis terhadap 283 artikel terindeks Scopus yang diterbitkan oleh Elsevier, Springer, Emerald dan SAGE. Dari 283 artikel kami memilih 40 kutipan. Selanjutnya, kami memilih 10 artikel terbitan yang sesuai dan relevan dengan topik pada tahun 2013 hingga 2024. Hasilnya menunjukkan bahwa Green marketing mempunyai hubungan dan pengaruh terhadap perusahaan.
Co-Authors Budi Utami Dwihandoko, Toto Heru kasnowo, kasnowo Setyariningsih, Eny