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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Bussman Journal : Indonesian Journal of Business and Management
Sayyidan, Radya Maysar
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI MANAJEMEN PERUBAHAN DALAM TRANSFORMASI DIGITAL DI PERUSAHAAN FUJIFILM Widhia, Danendra Amantha; Handayani, Devyasri Nusa; Sri, Dewi; Gani, Fauzan Putra; Sayyidan, Radya Maysar
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.295

Abstract

Change management applied by fujifim in the face of digital transformation which as a company originally engaged in the analogue photography industry, fujifilm has succeeded by making fundamental changes to not change or survive in the digital era. This research uses a qualitative method with a literature review approach. Fujifilm found success that lies in the vision of strong leadership and organised or structured management and can take advantage of opportunities towards digital as creating new value. In conducting the analysis, the STPD (See, Think, Plan, Do) model can be used to identify change management opportunities. This study shows that the success of digital transformation of Fujifilm does not only depend on technology alone, but there are human resources and effective communication as overcoming opposition to change management
Pengaruh Self-Service Technology, Kualitas Pelayanan dan Promosi Terhadap Loyalitas dengan Kepuasan Sebagai Variabel Mediasi (Studi Kasus Pada Pelanggan McDonald di Tangerang Raya) Windarko, Windarko; Sayyidan, Radya Maysar; Gani, Fauzan Putra
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 2 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i2.86921

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh teknologi layanan mandiri (self-service), kualitas pelayanan, dan promosi terhadap loyalitas pelanggan melalui kepuasan pelanggan, dengan studi kasus pada pelanggan McDonald's di Tangerang Raya Raya. Metode analisis Structural Equation Modeling Partial Least Squares (SEM-PLS) digunakan untuk menguji hubungan antara variabel-variabel dalam penelitian ini. Hasil penelitian menunjukkan bahwa teknologi layanan mandiri, kualitas pelayanan, dan promosi memiliki dampak signifikan terhadap kepuasan pelanggan. Selain itu, kepuasan pelanggan berperan sebagai mediator antara variabel-variabel tersebut dan loyalitas pelanggan. Implikasi temuan ini menunjukkan pentingnya meningkatkan kualitas pelayanan, efektivitas promosi, dan implementasi teknologi layanan mandiri yang baik untuk memperkuat kepuasan pelanggan dan pada gilirannya meningkatkan loyalitas pelanggan terhadap McDonald's di Tangerang Raya Raya. Analisis SEM-PLS menunjukkan bahwa hipotesis H2, H4, dan H5 signifikan dengan T-Statistik > 1,96 dan P-Value < 0,05, menandakan pengaruh signifikan antara variabel independen dan dependen. Namun, hipotesis H1, H3, H6, dan H7 ditolak karena tidak memenuhi kriteria signifikansi. Analisis ini memperjelas hubungan signifikan dan tidak langsung antara variabel-variabel yang diuji.
Co-Authors Gani, Fauzan Putra Handayani, Devyasri Nusa Sri, Dewi Widhia, Danendra Amantha Windarko Windarko