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All Journal Bussman Journal : Indonesian Journal of Business and Management COSMOS Jurnal Bisinis Digital
Handayani, Devyasri Nusa
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Other

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PURCHASE INTENTION PADA SHOPEE: BRAND AMBASSADOR DAN SOCIAL MEDIA MARKETING YANG DIMEDIASI BRAND IMAGE Yanti, Sania Eka; Handayani, Devyasri Nusa
Jurnal Bisnis Digital Vol. 2 No. 1 (2024): Jurnal Bisnis Digital, Vol. 2 No. 1 Mei-2024
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v2i1.2099

Abstract

Shopee memanfaatkan brand ambassador dan social media marketing untuk strategi pemasarannya. Namun, bagaimana peran brand ambassador dan social media marketing terhadap purchase intention yang dimediasi brand image pada Shopee. Maka dari itu, penelitian ini bertujuan untuk menyelidiki pengaruh brand ambassador dan social media marketing terhadap purchase intention yang dimediasi brand image pada Shopee. Metode penelitian yang digunakan yaitu kuantitatif, populasinya adalah individu yang memiliki aplikasi Shopee, sampelnya yaitu 78 responden, dan analisis datanya menggunakan SEM. Hasil penelitian menunjukkan pengaruh BA terhadap BI tidak signifikan, BA terhadap PI tidak signifikan, BI terhadap PI signifikan, SMM terhadap BI signifikan, SMM terhadap PI tidak signifikan, SMM terhadap PI yang dimediasi BI terbukti signifikan, BA terhadap PI yang dimediasi BI tidak terbukti signifikan. Kecocokan brand ambassador, kualitas konten, pengalaman atau preferensi membeli menjadi suatu hal yang perlu diperhatikan oleh Shopee.
STRATEGI MANAJEMEN PERUBAHAN DALAM TRANSFORMASI DIGITAL DI PERUSAHAAN FUJIFILM Widhia, Danendra Amantha; Handayani, Devyasri Nusa; Sri, Dewi; Gani, Fauzan Putra; Sayyidan, Radya Maysar
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.295

Abstract

Change management applied by fujifim in the face of digital transformation which as a company originally engaged in the analogue photography industry, fujifilm has succeeded by making fundamental changes to not change or survive in the digital era. This research uses a qualitative method with a literature review approach. Fujifilm found success that lies in the vision of strong leadership and organised or structured management and can take advantage of opportunities towards digital as creating new value. In conducting the analysis, the STPD (See, Think, Plan, Do) model can be used to identify change management opportunities. This study shows that the success of digital transformation of Fujifilm does not only depend on technology alone, but there are human resources and effective communication as overcoming opposition to change management
Hubungan manajemen Industrial : Studi Literatur tentang Dinamika Kerja dan Kebijakan di Gojek: Industrial Management Relations: A Literature Review of Work Dynamics and Policies at Gojek Handayani, Devyasri Nusa; Situmorang, Sangaviery Loucas
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 2 No 4 (2025): Juni-Juli
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

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Abstract

The rapid development of information technology has driven the global economic transformation towards a digital economy, including in Indonesia. A tangible manifestation of this phenomenon is the emergence of online ride-hailing services like Gojek, which utilize digital platforms to connect service providers with consumers while simultaneously creating new job opportunities through a partnership system. This research aims to examine the work dynamics and industrial relations policies between the company and its Gojek driver-partners within the context of the gig economy. The method employed is a literature review, analyzing various academic sources related to digital labor relations. The findings indicate that while flexible working hours are a primary advantage of Gojek's work system, it also presents serious challenges, such as income uncertainty, a lack of social security, and the absence of formal legal protection for driver-partners. Work policies implemented unilaterally through the application reflect a power imbalance in the relationship between the company and its partners. Therefore, fairer, more transparent, and participatory policies are required to create a sustainable and equitable working relationship in the era of the digital economy.
Co-Authors Gani, Fauzan Putra Sayyidan, Radya Maysar Situmorang, Sangaviery Loucas Sri, Dewi Widhia, Danendra Amantha Yanti, Sania Eka