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All Journal Jurnal Studi Komunikasi Publish : Basic and Applied Research Publication on Communications
Titania Fattiha Ahsan
Universitas Pancasila
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Saung Eling Kampung Lembur Sawah: Bercerita Lewat Wisata Pertanian dan Budaya Gati Dwi Yuliana; Titania Fattiha Ahsan; Velya Fasya Fitriandini
Publish: Basic and Applied Research Publication on Communications Vol 2 No 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/publish.v2i2.5681

Abstract

Kajian ini fokus pada narasi cerita tentang kehidupan pertanian dan budaya hidup masyarakat kampung wisata pada praktik-praktik komunikasi pemasaran pariwisata yang dilakukan untuk mengenalkan destinasi wisata melalui media sosial. Penelitian ini mengaji Instagram Kampung Lembur Sawah yang dikelola oleh Saung Eling pada akun @saung_eling. Sesuai dengan fokus penelitiannya, teori yang digunakan pada penelitian ini adalah paradigma naratif dan konsep komunikasi pemasaran pariwisata. Penelitian ini mengambil cara pandang paradigma interpretif dengan pendekatan kualitatif. Data diperoleh dengan cara melakukan wawancara kepada pengelola wisata yang menjadi penutur narasi pertanian dan budaya pada konten unggahan akun Instagram @saung_eling. Hasil penelitian memperlihatkan bahwa pendekatan naratif dengan benang merah cerita budaya sunda digunakan sebagai payung strategi komunikasi pemasaran wisata atas dasar pertimbangan bahwa pendekatan bercerita itu sendiri telah digunakan lebih dulu untuk keperluan-keperluan lain dalam berbagai bidang, seperti kesehatan mental, penguatan kelompok minoritas, kegiatan belajar mengajar di kelas, penguatan diri, jurnalisme, dan praktik-praktik politik. Konten Instagram @saung_eling yang dijadikan studi kasus pendekatan becerita pada penelitian ini memperlihatkan bahwa naratif dan platform situs jaringan sosial berbasis teks-gambar-video dapat dijadikan alat sekaligus teknik komunikasi pemasaran digital yang menunjang bisnis pariwisata lokal berbasis komunitas (warga).
Visualising communication ethics in the 2024 fourth vice-presidential debate Ririt Yuniar; Titania Fattiha Ahsan; Aurelia Nadiah Kirana
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.8869

Abstract

There appears to be a generational gap between generations during the 4th vice-presidential candidate debate, which has the potential to be in the public spotlight during the 2024 election due to the instances of unethical communication of the candidate pairs. Three important points to be answered: First, explaining the dynamics of the debate in various perspectives between generations both visually and verbally (body language and diction used during rhetoric); Second, explaining the substance of the debate on communication ethics and verbal politeness in the context of the vice-presidential debate; Third, exploring the visual elements of both the visible and underlying aspects of the vice-presidential debate. A qualitative explanatory approach was employed in this research with data collection of YouTube video documentation categorised based on the concept of verbal politeness and the visual world according to the content analysis of the debate event video. The findings of the data display are associated with verbal politeness, ethics, and visual communication in the visual world (performance consisting of visible and invisible visual structures), which are based on the social culture and political reality of the vice-presidential candidates who have an important role in filling the gap between generations as a representation of the prospective leader of the nation. In conclusion, the communication process of debating requires ethics, self-control, represented in the polite attitudes and words of the three prospective leaders with the principles of mutual understanding, knowledge, self-control, humility, and wisdom. However, different generations do not need to underestimate or bring each other down. It is mandatory to have the principle of upholding equal human dignity so that the purpose of communication as information, persuasion, and education achieves the content of the message as a quality debate.
Co-Authors Aurelia Nadiah Kirana Gati Dwi Yuliana Gati Dwi Yuliana Ririt Yuniar Velya Fasya Fitriandini