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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Neraca Manajemen, Akuntansi, dan Ekonomi
Salsabila, Raisha
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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ASPEK PASAR Dhiba, Nabila Farah; Salsabila, Raisha; Nurhasanah, Siti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i10.7435

Abstract

The market aspect in a business feasibility study is one of the key elements that determines whether a business has the potential to survive and develop amidst competition. This research aims to analyze the importance of understanding the market, including size, segmentation, consumer trends, and level of competition, in supporting effective business decision making. If this aspect is forgotten or not studied in detail, then as entrepreneurs we do not know how this business will run in the future. Therefore, a comprehensive market analysis should be a top priority in any feasibility study, to ensure the sustainability and future success of the business. Aspek pasar dalam studi kelayakan bisnis merupakan salah satu elemen kunci yang menentukan apakah suatu bisnis memiliki potensi untuk bertahan dan berkembang di tengah persaingan. Penelitian ini bertujuan untuk menganalisis pentingnya pemahaman terhadap pasar, termasuk ukuran, segmentasi, tren konsumen, dan tingkat persaingan, dalam mendukung pengambilan keputusan bisnis yang efektif. Jika aspek ini dilupakan atau tidak ditelaah secara detail, maka sebagai seorang pengusaha kita tidak tahu bagaimana bisnis ini akan berjalan di masa depan. Oleh karena itu, analisis pasar yang komprehensif harus menjadi prioritas utama dalam setiap studi kelayakan, guna memastikan keberlanjutan dan kesuksesan bisnis di masa depan.
Pengaruh Earning Per Share, Net Profit Margin dan Firm Size terhadap Harga Saham (Studi Kasus pada Perusahaan Sektor Telekomunikasi yang Terdaftar di BEI Periode 2021-2024) Salsabila, Raisha; Khairi, Himmatul
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10132

Abstract

The development of digital transformation and the increasing public demand for internet services have made the telecommunications sector one of the strategic sectors attracting investor attention in the capital market. However, research specifically examining the influence of earnings per share (EPS), net profit margin (NPM), and firm size on the stock prices of telecommunications sector companies for the 2021–2024 period remains limited. This study aims to analyze the influence of EPS, NPM, and firm size on the stock prices of telecommunications sector companies listed on the Indonesia Stock Exchange for the 2021–2024 period. This study used a quantitative approach with a causal design. The research sample consisted of 17 telecommunications sector companies selected using purposive sampling, with a total of 68 observational data. Data were collected through documentation of companies’ annual financial statements and analyzed using multiple linear regression with the assistance of SPSS version 21. The results showed that EPS and NPM had no significant effect on stock prices, whereas firm size had a significant effect on the stock prices of telecommunications companies. Simultaneously, EPS, NPM, and firm size had a significant effect on the stock prices of telecommunications companies. The conclusion of this study affirms that company size is a fundamental factor that more strongly determines stock prices than EPS and NPM partially in telecommunications sector companies. These findings contribute to the development of signalling theory by showing that companies’ fundamental information can serve as a signal for investors in making investment decisions, while also providing practical implications for investors and telecommunications companies in considering fundamental factors as a basis for investment and business strategies.
Co-Authors Dhiba, Nabila Farah Khairi, Himmatul Siti Nurhasanah