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All Journal Al-Khidmah Jurnal Pengabdian Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi
Salsabila, Raisha
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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ASPEK PASAR Dhiba, Nabila Farah; Salsabila, Raisha; Nurhasanah, Siti
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i10.7435

Abstract

The market aspect in a business feasibility study is one of the key elements that determines whether a business has the potential to survive and develop amidst competition. This research aims to analyze the importance of understanding the market, including size, segmentation, consumer trends, and level of competition, in supporting effective business decision making. If this aspect is forgotten or not studied in detail, then as entrepreneurs we do not know how this business will run in the future. Therefore, a comprehensive market analysis should be a top priority in any feasibility study, to ensure the sustainability and future success of the business. Aspek pasar dalam studi kelayakan bisnis merupakan salah satu elemen kunci yang menentukan apakah suatu bisnis memiliki potensi untuk bertahan dan berkembang di tengah persaingan. Penelitian ini bertujuan untuk menganalisis pentingnya pemahaman terhadap pasar, termasuk ukuran, segmentasi, tren konsumen, dan tingkat persaingan, dalam mendukung pengambilan keputusan bisnis yang efektif. Jika aspek ini dilupakan atau tidak ditelaah secara detail, maka sebagai seorang pengusaha kita tidak tahu bagaimana bisnis ini akan berjalan di masa depan. Oleh karena itu, analisis pasar yang komprehensif harus menjadi prioritas utama dalam setiap studi kelayakan, guna memastikan keberlanjutan dan kesuksesan bisnis di masa depan.
Strategi Pemberdayaan Ekonomi dan Literasi Sosial Berbasis UMKM Salsabila, Raisha; Farah Dhiba, Nabila; Hade Fahrezi, Angga; Pratama Hutabarat, Dea Ananda; Sriani, Sriani
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): JANUARI-APRIL
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v6i1.5010

Abstract

The implementation of the Community Service Program (KKN) in Beringin Village was motivated by the community's low economic capacity, minimal social literacy, limited environmental management, and the need to strengthen religious values ​​amidst digital developments. These conditions demonstrate the importance of holistic and sustainable community empowerment-based interventions. This community service program used a qualitative descriptive method with a participatory approach, including observation, interviews, Focus Group Discussions (FGDs), mentoring MSMEs, biopore construction practices, and religious literacy development. The results of the activities showed an increase in MSME skills in digital marketing and financial recording, an increase in residents' ability to recognize hoaxes, the formation of more participatory social behavior, and growing environmental awareness through the implementation of biopores and organic waste management. In the religious field, mentoring in reading the Quran and mosque youth activities had an impact on increasing understanding and habituation of worship among the younger generation. Overall, this program made a significant contribution to strengthening the local economy, social resilience, environmental sustainability, and fostering community morality. These findings confirm that an empowerment approach based on collaboration and local needs is an effective strategy in realizing independent and sustainable village development
Co-Authors Dhiba, Nabila Farah Farah Dhiba, Nabila Hade Fahrezi, Angga Pratama Hutabarat, Dea Ananda Siti Nurhasanah