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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin
Mandatain, Dinda
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Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS NIAT PENGGUNAAN TAPCASH E-MONEY MAHASISWA BISNIS DIGITAL UNJ Jerico, Alexander; Mandatain, Dinda; Pandewidinata, Fini; Yusuf , Kikana; Sihombing, Rio Danuarta
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i7.8224

Abstract

Penelitian ini bertujuan untuk menganalisis niat penggunaan TapCash e-money di kalangan mahasiswa Bisnis Digital Universitas Negeri Jakarta. Dengan menggunakan Model Penerimaan Teknologi (TAM), penelitian ini mengeksplorasi pengaruh persepsi manfaat, kemudahan penggunaan, dan pengetahuan terhadap sikap dan niat pengguna. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden menggunakan metode random sampling. Hasil penelitian menunjukkan bahwa persepsi manfaat memiliki pengaruh positif signifikan terhadap sikap, sedangkan sikap terhadap penggunaan berperan sebagai mediator utama dalam membentuk niat penggunaan. Selain itu, pengetahuan tentang TapCash juga berkontribusi positif terhadap niat melalui sikap pengguna. Implikasi penelitian ini menunjukkan pentingnya edukasi dan peningkatan fitur untuk meningkatkan adopsi TapCash. This study aims to analyze the intention to use TapCash e-money among Digital Business students at Universitas Negeri Jakarta. Utilizing the Technology Acceptance Model (TAM), this research examines the influence of perceived usefulness, ease of use, and knowledge on user attitudes and intentions. Data were collected through questionnaires distributed to 100 respondents using random sampling methods. The findings reveal that perceived usefulness significantly impacts attitudes, while attitudes serve as a primary mediator in shaping usage intentions. Additionally, knowledge about TapCash positively contributes to intentions through user attitudes. The study implies the importance of education and feature enhancements to improve TapCash adoption.
Faktor - Faktor yang Memengaruhi  Purchase Intention O2O Voucher:  Studi Pada Pengguna Tiktok Mandatain, Dinda; Parlyna , Ryna; Kasofi, Adnan; Munawaroh, Munawaroh
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/57cc8848

Abstract

The growth of social commerce has encouraged the adoption of the Online-to-Offline (O2O) transaction model, particularly through TikTok, which is widely used by Generation Z in Indonesia. O2O vouchers enable consumers to purchase vouchers online and redeem them directly at offline merchant outlets. Despite their high market potential, the actual purchase intention toward O2O vouchers on TikTok remains relatively limited. This study aims to examine the effects of price sensitivity, ease of use, perceived usefulness, and perceived risk on purchase intention toward O2O vouchers among Generation Z TikTok users in Jakarta. This study employs a quantitative approach using a survey method with 180 respondents selected through purposive sampling. Data were collected via an online questionnaire using a seven-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4. The results indicate that ease of use and perceived usefulness have a positive and significant effect on purchase intention, with perceived usefulness identified as the most dominant variable. In contrast, price sensitivity and perceived risk do not have a significant effect on purchase intention. These findings suggest that Generation Z’s purchase intention toward O2O vouchers is primarily driven by system convenience and perceived functional benefits rather than by price considerations or perceived risk. Therefore, O2O voucher strategies on TikTok should prioritize transaction simplicity and clear value propositions to enhance sustainable purchase intention.
Co-Authors Jerico, Alexander Kasofi, Adnan Munawaroh Munawaroh Pandewidinata, Fini Parlyna , Ryna Sihombing, Rio Danuarta Yusuf , Kikana