Article Per Year (5 Year)
p-Index From 2021 - 2026
1.8
P-Index
This Author published in this journals
All Journal Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) Prosiding University Research Colloquium Jurnal Ekonomi, Manajemen, Akuntansi Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Indonesia Economic Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Kasofi, Adnan
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Efektivitas Chatbot AI dalam Meningkatkan Customer Loyalty : Studi pada Pengguna Fitur DIANA Aplikasi DANA Evitasari, Kirayna; Usman, Osly; Kasofi, Adnan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 4: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i4.8440

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas chatbot AI dalam meningkatkan customer loyalty pada pengguna fitur DIANA di aplikasi DANA. Penelitian ini didasarkan pada meningkatnya penggunaan chatbot dalam layanan keuangan digital, namun masih ditemukan beberapa keluhan terkait respons dan keandalan chatbot. Metode yang digunakan adalah metode kuantitatif, data dikumpulkan melalui kuesioner sebanyak 160 responden. Hasil penelitian menunjukkan bahwa Service Quality dan Trust berpengaruh positif terhadap Customer Loyalty baik secara langsung maupun melalui Customer Satisfaction sebagai variabel mediasi. Temuan ini memberikan bukti nyata bahwa chatbot yang responsif, akurat, dan terpercaya dapat meningkatkan kepuasan serta loyalitas pelanggan. Oleh karena itu, perbaikan layanan chatbot, terutama dalam aspek kecepatan dan personalisasi, sangat penting bagi perusahaan untuk meningkatkan pengalaman pengguna dan mempertahankan pelanggan.
Perancangan Aplikasi GO ZERO Berbasis Smartphone (Prototip) Untuk Mencegah Kegagalan Terapi Antiretroviral Esterilita, Mari; Chairiyah, Royani; Kasofi, Adnan
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan yang muncul di lapangan yakni masih rendahnya kepatuhan ODHA dalam minum obat ARV yakni hanya 50% dari 324 orang yang patuh dalam minum obat ARV di Puskesmas Kecamatan Kramat Jati. Melihat permasalahan dan factor penghambat di lapangan maka diperlukan sebuah model pengembangan dalam meningkatkan kepatuhan ODHA dalam minum ARV demi mencegah kegagalan terapi antiretroviral. Model yang akan dikembangkan oleh tim pengusul adalah melalui perancangan aplikasi berbasis Smarthphone Bernama GO ZERO. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah melalui asesmen masalah, analisis data, pembuatan rancangan aplikasi, uji coba rancangan aplikasi, penggunaan rancangan aplikasi dan evaluasi. Hasil dari pelaksanaan pengabdian masyarakat ini adalah tercapainya kepatuhan ODHA menjadi 70 % bahkan lebih dan peningkatan pelayanan Puskesmas. Selain itu rancangan aplikasi dapat meningkatkandukungan social bagi ODHA yang dapat meningkatkan kepatuhan ODHA dalam minum ARV . Berdasarkan hal tersebut rancangan aplikasi yang dikembangkan diharapkan dapat mencegah kegagalan Terapi Antiretroviral di Puskesmas Kecamatan Kramat Jati.
Pemberdayaan Komunitas Pemulung Melalui Pengembangan Usaha Pertanian Hidroponik Wilayah Sempit Perkotaan Swara Hijau Farm Prayoga, Puspitasari Nurul D; Esterilita, Mari; Kasofi, Adnan
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Swara Hijau Farm berdiri di kawasan domisili 156 KK komunitas pemulung Kelurahan Klender. Permasalahan bidang produksi adalah belum tersanggupinya permintaan perorangan maupun retail dikarenakan minimnya jumlah produk yang dihasilkan. Permasalahan bidang manajemen usaha, yaitu masih terbatasnya dalam pengelola, sehingga perlunya menambah sumber daya manusia yang dididik dan dilatih secara kompeten tidak hanya produksi namun juga dalam bidang manajerial seperti bendahara, sekretaris, dan pemasaran. Permasalahan bidang pemasaran yakni dimilikinya berbagai media sosial dan market place, namun pengoperasian belum digunakan dikarenakan produk yang dihasilkan belum memenuhi target penjualan. Masa new normal covid-19, komunitas pemulung terdampak biopsikososial ekonomi dimana dituntut beradaptasi dengan keadaan yang terbatas. Diperlukannya akses sumber kepada dalam memulihkan keberfungisian sosialnya dengan pelibatan usaha skema bagi hasil. Tujuan pengembangan usaha, memiliki fokus kedepan jumlah produk yang dihasilkan berkembang dari skala rumah tangga menjadi skala industri yang siap bersaing dengan kualitas unggulan produk hidroponik lainnya. Pelaksanaan kegiatan mengusung fokus skema pemberdayaan dalam pengelolaan usaha sebagai peningkatan alternative income. Metode penanganan permasalahan menggunakan metode Social Work Intervention With Organization And Community. Metode ini mengedepankan upaya perubahan dengan melibatkan seluruh unsur dalam merumuskan permasalahan, pembuatan rencana kerja terstruktur, pelaksanaan kegiatan, dan monitoring evaluasi partisipatif. Hasil akhir, Swara Hijau Farm mengalami perubahan ke arah yang lebih baik. Kondisi akhir saat terminasi adalah peningkatan jumlah produk dengan bertambahnya green house baru, kemampuan manajerial usaha pengurus mengalami peningkatan dari segi (1)pengetahuan dan keterampilan manajemenu saha (2)identifikasi dan asesmen (3)perencanaan kerja (4)perluasan jejaring kerja (5)pencatatan dan pelaporan (5)penggalangan dana serta dilibatkannya komunitas pemulung sekitar sebagai pekerja dalam usaha.
MENGUJI EFEKTIVITAS PENGGUNAAN MEDIA SOSIAL INSTAGRAM PADA LUNA JAYA SOFA Astuti, Dyah; P , Agung Kresnamurti Rivai; Kasofi, Adnan
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas penggunaan media sosial Instagram pada Luna Jaya Sofa. Menggunakan metode penelitian kuantitatif yang diukur dengan skala likert. Populasi yang digunakan adalah followers Luna Jaya Sofa, laki-laki dan perempuan khususnya usia > 20 tahun, berdomisili di wilayah Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek), serta Purwakarta, Subang, dan Karawang (Purwasuka). Teknik pengambilan sampel penelitian ini menggunakan purposive sampling sebanyak 122 responden yang diperoleh dari penyebaran kuesioner kepada responden secara online melalui Google Form. Teknik analisis penelitian ini yaitu menggunakan software SPSS (Stastical Program for Social Sciene). Hasil penelitian ini menunjukan bahwa Context, Communication, Collaboration, dan Connection pada Media Sosial berpengaruh terhadap minat audiens untuk membeli produk Luna Jaya Sofa di Instagram.
ANALISIS FAKTOR PENENTU SIKAP DAN NIAT PERILAKU UNTUK MENGGUNAKAN APLIKASI KEDAI KOPI LOKAL DI JAKARTA Pamungkas, Ilham Dwi; Suhud, Usep; Kasofi, Adnan
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.257

Abstract

This study aims to analyze and examine the factors that influence attitude and behavioral intention to use local coffee shop applications in Jakarta. The research method used is a quantitative approach through the distribution of questionnaires. The sampling technique employed is purposive sampling, resulting in a total of 309 respondents. The population in this study consists of consumers who use the Tomoro Coffee application and reside in the DKI Jakarta area. This research utilizes SPSS version 27 and SEM (Structural Equation Modeling) with the AMOS software to analyze and process the data. The results of this study show the following: First, social influence, perceived ease of use, and system quality have a positive and significant effect on attitude. Second, perceived ease of use and attitude have a positive and significant effect on behavioral intention to use. Third, social influence and system quality do not have a direct effect on behavioral intention to use. The implications of this research offer new perspectives on the factors that influence users' intention to use local coffee shop applications, which can serve as practical references for app developers and tech companies in formulating product development strategies and enhancing user experience.
STUDI PENERAPAN MODEL DELONE AND MCLEAN UNTUK MENGUKUR KESUKSESAN GENERATIVE AI DALAM OPERASIONAL UMKM DI JAKARTA Nugroho, Rizky Ramadhani; Fadillah F, Nadya; Kasofi, Adnan
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.263

Abstract

This study Aims to evaluate the success of Generative AI adoption by Micro, Small, and Medium Enterprises (MSMEs) in Jakarta using the DeLone and McLean model. Generative AI is utilized to enhance productivity, accelerate content creation, reduce operational costs, and strengthen customer interaction in the digital space. The research involved 372 MSME respondents who have integrated this technology into their business operations, and the data was analyzed using Structural Equation Modeling (SEM) with AMOS. The results show that System Quality and Information Quality have a significant impact on Usage and User Satisfaction, which in turn positively affect Net Benefits. These findings offer both theoretical insights and practical recommendations for optimizing the strategic use of Generative AI within urban MSME sectors.
PENGARUH INTERAKTIVITAS, KEAHLIAN DAN HIBURAN TERHADAP NIAT PEMBELIAN MELALUI SHOPEE LIVE Kalila, Sekar Ayu; Sadat, Andi Muhammad; Kasofi, Adnan
Indonesian Journal of Economy, Business, Entrepreneuship and Finance Vol. 5 No. 2 (2025): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v5i2.265

Abstract

The use of live shopping has increasingly developed as part of the shift in consumer shopping behavior in the digital era. However, in the past two years, there has been a decline in purchases through this feature, particularly on the Shopee Live platform. This condition indicates that the popularity of live shopping has not been fully followed by an increase in consumers’ purchase intention. This study aims to examine the influence of interactivity, streamer expertise, and entertainment on purchase intention in the context of Shopee Live. The research adopts the Stimulus-Organism-Response (SOR) theory to explain how stimulus elements affect consumers’ behavioral responses. Data were collected from 180 respondents who had previously watched Shopee Live in the Jabodetabek area, using purposive sampling. The research instrument was distributed through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results show that interactivity, streamer expertise, and entertainment have a positive and significant effect on consumers’ purchase intention through Shopee Live.
Pengaruh Electronic Word of Mouth, Pengalaman Pelanggan, dan Kepercayaan terhadap Minat Beli pada FamilyMart Pahlawan Revolusi Purnama, Wahid Pasha; Kasofi, Adnan; Hermawan, Sabo
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4e5zt673

Abstract

The phenomenon of competition in the modern retail industry in Indonesia is increasing along with changes in consumer behavior and the rapid growth of digital information. Although FamilyMart has successfully expanded its outlets across various regions, a decline in the Top Brand Index indicates problems in non-physical aspects such as customer perception, shopping experience, and trust. This study aims to analyze the influence of Electronic Word of Mouth, Customer Experience, and Trust on Purchase Intention at FamilyMart Pahlawan Revolusi. The research employed a quantitative approach using a survey method through questionnaires distributed to FamilyMart Pahlawan Revolusi customers and was analyzed using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results show that Electronic Word of Mouth has a positive and significant effect on Purchase Intention. Customer Experience also has a positive and significant effect on Purchase Intention, where comfortable shopping experiences, adequate facilities, and transaction convenience can increase customers’ buying interest. In addition, Trust has a positive and significant influence on Purchase Intention, indicating that customers’ confidence in product quality, service, and company consistency plays an important role in shaping purchase intention. These findings confirm that the combination of digital reviews, direct customer experience, and trust level are key determinants in increasing customer Purchase Intention in modern retail, particularly FamilyMart. Therefore, companies need to improve service quality, maintain positive online reviews, and continuously build customer trust as part of future marketing strategies.
Faktor - Faktor yang Memengaruhi  Purchase Intention O2O Voucher:  Studi Pada Pengguna Tiktok Mandatain, Dinda; Parlyna , Ryna; Kasofi, Adnan; Munawaroh, Munawaroh
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/57cc8848

Abstract

The growth of social commerce has encouraged the adoption of the Online-to-Offline (O2O) transaction model, particularly through TikTok, which is widely used by Generation Z in Indonesia. O2O vouchers enable consumers to purchase vouchers online and redeem them directly at offline merchant outlets. Despite their high market potential, the actual purchase intention toward O2O vouchers on TikTok remains relatively limited. This study aims to examine the effects of price sensitivity, ease of use, perceived usefulness, and perceived risk on purchase intention toward O2O vouchers among Generation Z TikTok users in Jakarta. This study employs a quantitative approach using a survey method with 180 respondents selected through purposive sampling. Data were collected via an online questionnaire using a seven-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with SmartPLS 4. The results indicate that ease of use and perceived usefulness have a positive and significant effect on purchase intention, with perceived usefulness identified as the most dominant variable. In contrast, price sensitivity and perceived risk do not have a significant effect on purchase intention. These findings suggest that Generation Z’s purchase intention toward O2O vouchers is primarily driven by system convenience and perceived functional benefits rather than by price considerations or perceived risk. Therefore, O2O voucher strategies on TikTok should prioritize transaction simplicity and clear value propositions to enhance sustainable purchase intention.
Pengaruh Flow Experience, Escapism dan Habit Terhadap Adiksi Media Sosial Tiktok di Jakarta Lazuardi, Keiza Zeta; Parlyna, Ryna; Kasofi, Adnan
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d4b76t74

Abstract

This study aims to examine how technological factors through flow experience generated by the algorithm, personal factors in the form of escapism driven by scrolling design, and social factors that shape usage habits through the streak feature contribute to social media addiction among TikTok users. Data were collected through an online survey using Google Forms. Participants in this study were active TikTok users residing in the Jakarta area, aged 18 to 28 years, who use TikTok daily and have consistently utilized the streak feature. The data were analyzed using Structural Equation Modeling based on Partial Least Squares with SmartPLS 4.0, involving a total of 160 respondents. The results indicate that flow experience has a positive and significant effect on social media addiction, escapism shows a positive but non-significant effect on social media addiction, and habit is proven to have a positive and significant effect on social media addiction. These findings suggest that deep engagement shaped by the For You Page (FYP) algorithm immerses users in continuous use without conscious interruption; the internal drive for emotional escape through TikTok’s infinite scrolling design is not strong enough to form addiction when not reinforced by other mechanisms; and usage patterns formed through streak gamification operate at an automatic and repetitive level, thereby strengthening users’ attachment to the platform.
Co-Authors Asa, Ringga Sentagi Astuti, Dyah Chairiyah, Royani Choerunisa, Adin Nanda Esterilita, Mari Evitasari, Kirayna Fadillah F, Nadya Hermawan, Sabo Kalila, Sekar Ayu Lazuardi, Keiza Zeta Mandatain, Dinda Munawaroh Munawaroh Nugroho, Rizky Ramadhani Osly Usman P , Agung Kresnamurti Rivai Pamungkas, Ilham Dwi Parlyna , Ryna Prayoga, Puspitasari Nurul D Purnama, Wahid Pasha Ryna Parlyna, Ryna Sadat, Andi Muhammad Shabrina, Fildzah Sudiharjo, M. Hafiyyan Usep Suhud