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PENGARUH PENGETAHUAN, KUALITAS LAYANAN, DAN KEPUASAN TERHADAP LOYALITAS KONSUMEN KLUB BERKUDA Taqiyyuddin, Muhammad; Arafah, Willy
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 6 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i6.9063

Abstract

This study examines the influence of subjective consumer knowledge, service quality perception, and customer satisfaction on customer loyalty in equestrian sports clubs in West Java. A quantitative approach with a causal design was employed to identify the relationships between variables. Data were collected from 160 respondents who are members of equestrian sports clubs using a Likert-scale-based questionnaire. The results indicate that consumer knowledge significantly influences service quality perception (p = 0.000) and customer satisfaction (p = 0.044). Service quality perception significantly affects customer loyalty (p = 0.000), while customer satisfaction does not significantly influence customer loyalty (p = 0.098). This study highlights the importance of improving consumer knowledge and service quality in building customer loyalty, although satisfaction is not the primary predictor. Managerial implications suggest enhancing consumer education, staff training, and more effective customer retention strategies to boost loyalty. Penelitian ini mengkaji pengaruh pengetahuan subjektif konsumen, perspektif kualitas pelayanan, dan kepuasan konsumen terhadap loyalitas konsumen di klub olahraga berkuda di Jawa Barat. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal untuk mengidentifikasi hubungan antara variabel. Data dikumpulkan dari 160 responden yang merupakan anggota klub olahraga berkuda menggunakan kuesioner berbasis skala Likert. Hasil penelitian menunjukkan bahwa pengetahuan konsumen memiliki pengaruh signifikan terhadap perspektif kualitas pelayanan (p = 0,000) dan kepuasan konsumen (p = 0,044). Perspektif kualitas pelayanan memiliki pengaruh signifikan terhadap loyalitas konsumen (p = 0,000), sedangkan kepuasan konsumen tidak berpengaruh signifikan terhadap loyalitas konsumen (p = 0,098). Studi ini menyoroti pentingnya peningkatan pengetahuan konsumen dan kualitas pelayanan dalam membangun loyalitas pelanggan, meskipun kepuasan tidak menjadi prediktor utama. Implikasi manajerial disarankan untuk meningkatkan pendidikan konsumen, pelatihan staf, dan strategi retensi pelanggan yang lebih efektif untuk meningkatkan loyalitas.
Inventarisasi Penyakit Pada Jagung (Zea mays L.) di Desa Bakung Kecamatan Indralaya Utara Kabupaten Ogan Ilir Sumatera Selatan Tricahyati, Titi; SHK, Suparman; Hamidson, Harman; Arsi, Arsi; Agustin, Vera; Taqiyyuddin, Muhammad; Permata Sari, Yunita; Silalahi, Melda Yolanda; Anggoro Isnaini, Haidar; Ali Yahya, Irfan
Seminar Nasional Lahan Suboptimal Vol 12, No 1 (2024): Vol 12, No 1 (2024): Prosiding Seminar Nasional Lahan Suboptimal ke-12 “Revital
Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tricahyati, T., SHK., Suparman., Hamidson, H., Arsi, A., Agustin, V., Taqiyyuddin, M., Sari, Y.P.,  Silalahi, M. Y., Isnaini, H. A., Yahya, I. A. (2024). Inventory of diseases in corn (Zea mays L.) in Bakung Village, North Indralaya District, Ogan Ilir Regency, South Sumatra. In: Herlinda S et al. (Eds.),Prosiding Seminar Nasional Lahan Suboptimal ke-12 Tahun 2024, Palembang 21 Oktober 2024. (pp. 711–719).  Palembang: Penerbit & Percetakan Universitas Sriwijaya (UNSRI).Indonesia is a country with abundant natural resources. Corn is the second main food crop after rice which is very useful for human and livestock life. This plant is also a type of grass plant with a monocotyledon seed type. However, the productivity and various benefits of corn can be disrupted by biotic and abiotic constraints. These biotic constraints are in the form of attacks by plant pests (OPT). This study aimed to evaluate the implementation of integrated OPT management used by corn farmers in Bakung Village, Indralaya District. This research method uses a purposive sampling method and farmer interviews through questionnaires. From the results of the study, three diseases were found in corn fields, namely leaf blight, leaf rust, and leaf spots. The disease samples found were then identified in the Phytopathology Laboratory of the Pest and Disease Department, Faculty of Agriculture, Sriwijaya University. Leaf blight disease is caused by the fungus Exserihilum turcicum, leaf rust disease is caused by Puccinia polysora Undrew, while leaf spot disease is caused by Helminthosporium sp. There are some farmers who implement PTT such as the application of planting distances that facilitate corn field sanitation, besides also inhibiting the transfer of pests and diseases to other corn plants. There are still many farmers who have not implemented Integrated Pest Management (IPM) and still use pesticides. Of the five farmers interviewed in Bakung Village, Indralaya District, Ogan Ilir Regency, South Sumatra, not a single farmer knew about IPM.