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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Economics, Business and Innovation Research
Irzal Fachruddin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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ANALISIS STRATEGI PEMASARAN AYAM GEPREK MENGGUNAKAN ANALISIS SWOT (Studi Kasus Super Chicken Provinsi Lampung) Syahril Daud; Adelia Karisma Putri; Indri Wulan Saputri; Irzal Fachruddin
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 8 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i9.9117

Abstract

Penelitian ini menganalisis strategi pemasaran ayam geprek "Super Chicken" di Provinsi Lampung menggunakan pendekatan SWOT untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang memengaruhi bisnis. Hasilnya menunjukkan bahwa kualitas produk, lokasi strategis, dan kesadaran merek merupakan kekuatan utama, sementara kelemahan meliputi keterbatasan sumber daya manusia dan kurangnya inovasi menu. Peluang yang dapat dimanfaatkan adalah tren makanan sehat dan penggunaan media sosial, namun persaingan ketat dan fluktuasi harga bahan baku menjadi ancaman signifikan. Dengan strategi inovatif, seperti pengembangan menu baru dan optimalisasi platform digital, diharapkan "Super Chicken" dapat meningkatkan daya saing dan mempertahankan eksistensinya di pasar kuliner.
The Influence Of Motivation And Work Discipline On Employee Job Satisfaction: (Case Study of Nurses at Abdul Moeloek Hospital in Bandar Lampung) Irzal Fachruddin; Syahril Daud
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

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Abstract

This study seeks to assess how motivation and work discipline influence the job satisfaction level of nurses at Abdul Moeloek Hospital in Bandar Lampung. data for the research were gathered using questionnaires given to 37 nurses. Data analysis using t-test at a significance level of 5% supports the hypothesis that motivation is a positive predictor of job satisfaction. The regression equation obtained also strengthens this finding. In addition to being individual factors, work discipline and motivation collectively also have a strong influence on the level of job satisfaction of employees at Abdul Moeloek Hospital, Bandar Lampung. These results support previous studies that explain that motivation and work discipline are very important to increase employee satisfaction and productivity. This study also provides recommendations for further researchers to explore additional variables and expand the research population for broader and more generalizable results in the research object.
Co-Authors Adelia Karisma Putri Indri Wulan Saputri Syahril Daud