Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Neraca Manajemen, Akuntansi, dan Ekonomi International Journal of Economics, Business and Innovation Research
Muhammad Ferdiansyah Asari
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KARTU PRABAYAR TELKOMSEL DI UNIVERSITAS BANDAR LAMPUNG Fajar Wahyudi; Ahmad Rais Rozan; Muhammad Ferdiansyah Asari; Syahril Daud
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 2 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i2.9487

Abstract

Penelitian ini bertujuan untuk mengkaji sejauh mana pengaruh harga dan promosi dalam memengaruhi pilihan konsumen dalam membeli kartu prabayar Telkomsel di Universitas Bandar Lampung. Metode yang digunakan adalah pendekatan kuantitatif deskriptif, dengan teknik pengumpulan data melalui pembagian kuesioner kepada 90 orang responden. Hasil analisis menunjukkan bahwa faktor harga dan promosi memiliki dampak yang signifikan terhadap keputusan pembelian, dengan nilai coefficient of determination sebesar 76,6%. Uji t menunjukkan adanya pengaruh positif dari kedua faktor tersebut terhadap keputusan konsumen. Oleh karena itu, disarankan agar Telkomsel melakukan perbaikan dalam kebijakan harga dan strategi promosi untuk menarik lebih banyak konsumen.
The Effect Of Service Quality And Customer Satisfaction On Customer Loyalty At Coffee Flamboys Roaster Bandar Lampung Ardansyah, Ardansyah; Muhammad Ferdiansyah asari
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of service quality and customer satisfaction on customer loyalty at Coffee Flamboys Roaster, Bandar Lampung. Using quantitative methods and multiple regression analysis, this study involved 83 respondents selected through purposive sampling technique. The analysis results show that service quality has a positive and significant effect on customer loyalty, with a regression coefficient of 0.471. In addition, customer satisfaction also contributes positively to customer loyalty with a coefficient of 0.347. Simultaneous analysis shows that these two independent variables together have a significant influence on customer loyalty, with the R² value indicating a substantial contribution to the variation in loyalty. These findings emphasize the importance of improving service quality and customer satisfaction to build sustainable loyalty. Therefore, it is recommended that Coffee Flamboys Roaster improve product and service quality, and provide training to employees to increase empathy in service. This research provides valuable insights for coffee shop managers in an effort to increase customer loyalty in the midst of intense competition.
Co-Authors Ahmad Rais Rozan Ardansyah, Ardansyah Fajar Wahyudi Syahril Daud