Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Muhammad Nadif
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS STRATEGI PENGEMBANGAN UMKM DALAM UPAYA OPTIMASI PENJUALAN (STUDI KASUS WARUNG SUKAPURA) Adinda Zahra Afiffah; Najla Salsabilla Zelyantie; Indra Saputra; Rafael Aginta S. Brahmana; Zida Naela Salsabilla; Muhammad Nadif
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i3.9558

Abstract

This study aims to analyze the development strategy of the UMKM Warung Sukapura to enhance its business progress using a qualitative method with SWOT analysis, the 4P Marketing Mix, operational and financial conditions, as well as external analysis through PESTEL and Porter's Five Forces. Data was obtained through observation and interviews. The results of the study indicate that the strategic location is an advantage, while the main challenges faced by Warung Sukapura include a large number of unsold and expired products, limited profit margins, fluctuating sales due to unsold products, and competition from nearby stores. Government policies such as the increase in VAT and inflation also affect operations. Recommendations include the implementation of technology-based inventory management, product diversification with an eco-friendly focus, optimization of digital marketing, business legality, and collaboration with local partners to expand networks and competitiveness. This study provides practical insights for UMKM to face local business challenges and achieve sustainable growth.
OPTIMALISASI STRATEGI PEMASARAN PADA UMKM: STUDI KASUS PIZZA PUTRA BUNGSU Novia Azizah; Lintang Farrah K; Radithya Akmal Al Jalal; Raka Pratama K; Athifa Kirana W; Muhammad Nadif
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i4.9625

Abstract

This study aims to formulate an effective marketing strategy for Pizza Putra Bungsu, a micro, small, and medium-sized enterprise (MSME) in the culinary sector, to enhance its operational sales. Using a qualitative approach, the study analyzes the internal and external conditions of the business through SWOT analysis, PESTEL analysis, and Porter’s Five Forces analysis. The findings indicate that Pizza Putra Bungsu's main strengths lie in product innovation and the quality of raw materials, while weaknesses include suboptimal marketing strategies. This research recommends strategic actions such as leveraging digital marketing, strengthening partnerships with local suppliers, and continuous product innovation to enhance competitiveness and sustainability in an increasingly competitive market.
ANALISIS STRATEGI DAN KEBIJAKAN BISNIS UMKM MIE BAEK EKSPRESS DI BOJONG SOANG We Nabila Inang Torialena; Devin Nafiilah Alika; Maudy Shubiyanti; Aisyah Ainun Nabila; Karolina Stefani Sofia Loven; Muhammad Nadif
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 5 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i5.9675

Abstract

This research aims to analyze problems related to business policy strategies in Micro, Small and Medium Enterprises (MSMEs), especially in the culinary sector, such as the Mie Baek Express business. In facing the Market competition and changes in business dynamics, effective business strategies and policies in terms of supply chains (suppliers) are determining factors for success. The problem focuses on various aspects in measuring how feasible the Mie Baek Express business is to be implemented. The method used in this research is descriptive analysis with a qualitative approach, data was collected through direct observation, interviews, and documentation studies as well as analysis carried out using internal SWOT analysis, 4P Marketing Mix, as well as external analysis of PESTEL and Porter's Five Forces. The research results show that Mie Baek Ekspress faces several serious challenges related to the quality and supply of constraints. One of the problems faced is that the noodle quality specifications are not good and often the noodle specifications do not match the initial agreement, which has a direct impact on the taste and texture of the final product. This problem often hampers the productivity of MSMEs, especially for businesses that are still developing and depend on suppliers as the main source of raw materials. With a structured strategy and policies that support migration, MSMEs in the culinary sector, especially in the Mie Baek Ekspress business, can improve their performance by diversifying suppliers to obtain more competitive raw materials and strengthening marketing strategies by utilizing social media which can help increase brand awareness. This can minimize the risk of a decline in MSME performance caused by poor supplier performance, so these MSMEs must have several alternative suppliers, and cooperation based on long contracts and making choices to create a sustainable business.
Co-Authors Adinda Zahra Afiffah Aisyah Ainun Nabila Athifa Kirana W Devin Nafiilah Alika Indra Saputra Karolina Stefani Sofia Loven Lintang Farrah K Maudy Shubiyanti Najla Salsabilla Zelyantie Novia Azizah Radithya Akmal Al Jalal Rafael Aginta S. Brahmana Raka Pratama K We Nabila Inang Torialena Zida Naela Salsabilla