Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Radithya Akmal Al Jalal
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
OPTIMALISASI STRATEGI PEMASARAN PADA UMKM: STUDI KASUS PIZZA PUTRA BUNGSU Novia Azizah; Lintang Farrah K; Radithya Akmal Al Jalal; Raka Pratama K; Athifa Kirana W; Muhammad Nadif
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i4.9625

Abstract

This study aims to formulate an effective marketing strategy for Pizza Putra Bungsu, a micro, small, and medium-sized enterprise (MSME) in the culinary sector, to enhance its operational sales. Using a qualitative approach, the study analyzes the internal and external conditions of the business through SWOT analysis, PESTEL analysis, and Porter’s Five Forces analysis. The findings indicate that Pizza Putra Bungsu's main strengths lie in product innovation and the quality of raw materials, while weaknesses include suboptimal marketing strategies. This research recommends strategic actions such as leveraging digital marketing, strengthening partnerships with local suppliers, and continuous product innovation to enhance competitiveness and sustainability in an increasingly competitive market.
Co-Authors Athifa Kirana W Lintang Farrah K Muhammad Nadif Novia Azizah Raka Pratama K