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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Management of Information System Journal
Putra, Bintang
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Environmental Science

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Marketing Strategy of Coffee Shop Case Study: Rasa Kopi Bandung Faiz, Muhammad; Putra, Bintang; Raihan, Muhammad; Riezki, Dian; Ariatin, Adrian
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i3.9567

Abstract

In an era of rapid development, the coffee industry has also advanced significantly, leading to intense competition in the coffee market. This growth in trends has expanded the popularity of coffee, making it highly sought after. This phenomenon has made consumer preferences crucial for increasing purchasing interest, especially when employing "Word of Mouth Marketing" strategies that directly reach students at Telkom University through trusted word-of-mouth.This research employs a qualitative method, conducting direct interviews on-site. The study aims to analyze the marketing strategy of Rasa Kopi, a coffee shop located in Bandung. The findings indicate that the marketing strategy of Rasa Kopi successfully captures consumer attention.
Design of a Computerized Library System Application for SMK Negeri 1 Buer, Sumbawa Regency Putra, Bintang; Ekastini
Management of Information System Journal Vol 3 No 3: Juli 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/mis.v3i3.2122

Abstract

This research aims to design a computerize library information system at SMKN 1 Buer to replace the manual system still used in managing book collections, recording transactions, and generating reports. The existing manual system is deemed inefficient, prone to recording errors, and complicates the process of searching and data recapitulation. The methodology used in this research is a mixed-methods approach, with data collection techniques including interviews and documentation. The system design was carried out using an object-oriented approach with the help of Unified Modelling Language (UML) tools, which include use case diagrams, activity diagrams, class diagrams, and ERD. Admins and members can use the web-based digital library system for login, borrowing, returning, and printing reports, thanks to the design results. This system is expected to improve service efficiency and data accuracy and facilitate users in accessing library information online.
Co-Authors Adrian Ariatin Ekastini Nurwijayanti Raihan, Muhammad Riezki, Dian