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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi Global Leadership Organizational Research in Management
Adam Wahyu Satrio
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS PENGAMBILAN KEPUTUSAN DALAM KENDALA DI UMKM WARUNG MAKAN DAN KOPI IBU WULAN ADIARSA TIMUR KARAWANG Dea Luvina Zahra; Saskia Fatiha Dewanty; Echa SuryaningTyas; Adam Wahyu Satrio; Ujang Suherman
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 4 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i4.9615

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia. Namun, UMKM seringkali menghadapi kendala yang dapat memengaruhi kegiatan operasionalnya. Penelitian ini bertujuan untuk menganalisis pengambilan keputusan dalam menghadapi kendala pada UMKM Warung Makan dan Kopi Ibu Wulan di Kabupaten Karawang. Pada penelitian ini, metode yang digunakan yaitu jenis penelitian kualitatif dengan pendekatan explanatory survey. Data pada penelitian ini dikumpulkan melalui observasi dan wawancara dengan pemilik usaha. Hasil analisis menunjukan bahwa terdapat kendala dalam pengelolaan tenaga kerja, modal, bahan baku, dan pemasaran. Pemilik usaha terkendala pada jumlah tenaga kerja, modal usaha yang kurang mencukupi, harga bahan baku yang fluktuatif, dan pemasaran yang masih tradisional. Pengambilan keputusan yang diambil oleh pemilik usaha atas kendala tersebut yaitu dengan meminjam dana untuk modal usaha ke bank dan menaikan harga jual produk. Penelitian ini merekomendasikan pemilik usaha untuk mengikuti program pendanaan UMKM, mengikuti pelatihan pemasaran digital, serta melakukan survei untuk memahami preferensi konsumen yang lebih mendalam.
Pentingnya Manajemen Sumber Daya Manusia dalam Meningkatkan Kinerja Organisasi Adam Wahyu Satrio; Puji Isyanto
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2956

Abstract

Human resources have an important position in very organization because to achieve maximum organizational performance it is necessary to utilize its resources including human resources. Utilizing individuals in the organization to participate in maximizing organizational performance is the task of human resources manajement. This study aims to determine the importance of human resources manajement in improving organizational performance. This research use a qualitative approach with the miles and Huberman interactive analysis model. Qualitative data analysis is carried out interactively and continuously until completion, so that the data is saturated and consists of 3 main activities, namely: data reduction, data presentation, and conclusion drawing. Based on the research, the importance of human resource manajement (HRM) in improving organizational performance has been proven to be significant in the context of business ang manajement. HRM plays an important role in creating a healthy work culture, increasing employee motivation, and improving overall organizational productivity. By paying attention to factors such as transformational leadership, employee development, diversity management, and result-based performance management, HRM caan create an effective work environment and ensure that the organization has a qualified and high- performing work team, so that it can face businnes challenges, improve competitiveness, and achieve long-term success.
Co-Authors Dea Luvina Zahra Echa SuryaningTyas Isyanto, H. Puji Saskia Fatiha Dewanty Ujang Suherman