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All Journal POSITIF Neraca Manajemen, Akuntansi, dan Ekonomi Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Diva Amanda
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODAK DAN JASA PADA KEWIRAUSAHAN UMKM BUTIK (STUDI KASUS “DIVA COLLECTION” DI PRINGSEWU PROVINSI LAMPUNG) Syahril Daud; Diva Amanda; Witara Hollanda; Zakiatul Mubarokah
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 3 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i3.10452

Abstract

Penelitian ini akan membahas strategi pemasaran yang digunakan oleh Diva Collection untuk meningkatkan penjualan produk dan layanan. Strategi pemasaran yang efektif sangat penting dalam lingkungan bisnis yang semakin kompetitif saat ini, khususnya dalam industri mode dan layanan terkait. Metode penelitian menggunakan pendekatan kualitatif, dengan data yang dikumpulkan melalui wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa Diva Collection memanfaatkan kombinasi strategi pemasaran digital, promosi, dan pengelolaan hubungan pelanggan, Customer Relationship Management (CRM) untuk memperluas jangkauan pasar dan meningkatkan loyalitas konsumen. Selain itu, adaptasi terhadap tren pasar dan inovasi produk menjadi faktor kunci dalam mendukung pertumbuhan bisnis. Dengan implementasi strategi pemasaran yang terintegrasi, Diva Collection berhasil mencatat peningkatan penjualan yang signifikan. Penelitian ini memberikan rekomendasi praktis bagi pelaku usaha sejenis dalam merancang strategi pemasaran yang efektif dan berkelanjutan.
PENGARUH PENGGUNAAN FITUR PAYLATER TERHADAP PERILAKU IMPULSIVE BUYING PADA MAHASISWA PENGGUNA E-COMMERCE DI KOTA BANDAR LAMPUNG Diva Amanda; Yusuf S Barusman
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 7 No. 2 (2025): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis (inpress)
Publisher : Program Studi Manajemen | Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/4wsm2g10

Abstract

The purpose of this research is to find out how students in Bandar Lampung who use e-commerce and make impulsive buying when using the Paylater option. Paylater, a digital credit-based payment option, is growing in popularity and may influence impulsive buying. This study examines the impact of Paylater on impulsive buying behavior through a quantitative approach using a simple linear regression method. A total of 97 students in Bandar Lampung City who regularly shop online became the sample of this study. The regression test results show that the use of Paylater significantly and positively affects impulsive buying behavior, with a coefficient of 0.719 and a p-value of 0.000. Because the p-value of paylater is smaller than 0.05 (0.000), the t-value is 14.077> 1.985. Payletter seems to have an important and beneficial effect on impulsive buying. Paylater accounts for about 67.6% of the variance in impulsive buying, corresponding to an R² value of 0.676. Finally, students in Bandar Lampung City who use e-commerce and utilize the paylater feature are less likely to make impulsive buying.
PENILAIAN CAPABILITY LEVEL DAN MATURITY LEVEL TATA KELOLA TI PADA PT. ABC DENGAN MENGGUNAKAN KERANGKA KERJA COBIT 2019 Hidayah, Nur Aeni; Normaliza Firdia; Balqis Aulia Rahma; Hafidh Azizah; Diva Amanda
POSITIF : Jurnal Sistem dan Teknologi Informasi Vol 11 No 2 (2025): Positif : Jurnal Sistem dan Teknologi Informasi
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/positif.v11i2.14708

Abstract

To support business strategies and maintain competitiveness, effective information technology (IT) management is very important. This research uses the COBIT 2019 framework to evaluate the capability level and maturity level of IT governance at PT ABC branch. The evaluation focuses on three main domains, namely APO03 (Managed Enterprise Architecture), APO10 (Managed Vendors), MEA03 (Managed Compliance with External Requirements). Data collection was conducted through interviews, observations, and questionnaires with qualitative and quantitative and quantitative approaches. The results of the analysis show that there are deficiencies in IT governance that require improvement with a strategic approach. The recommendations given aim to increase invasion, operational efficiency, and company competitiveness. This research is expected to be a guide for more optimal IT management.
Co-Authors Balqis Aulia Rahma Hafidh Azizah Normaliza Firdia Nur Aeni Hidayah Syahril Daud Witara Hollanda Yusuf S Barusman Zakiatul Mubarokah