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All Journal REKA KARSA Ilomata International Journal of Management Ilomata International Journal of Management Journal of Innovative and Creativity
Riswanti, Sri
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analysis Of The Digital Marketing Strategy Of Healthy Juice In Ulul Ilmi Msmes Using NVIVO Akhirson, Armaini; Apriyanti, Rehulina; Riswanti, Sri; Saputra, Guntur Eka; Tua, Robert Managem
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1407

Abstract

This study aims to evaluate the digital marketing strategy for Healthy Juice products in Ulul Ilmi MSMEs with a SWOT analysis method supported by NVivo software. The data used in this study was obtained from primary sources, namely the interviews and observations of Ulul Ilmi MSME owners, and secondary data from the results of the collection of media articles related to this research. Using NVivo facilitates secondary data analysis in media articles relevant to digital marketing topics, allowing for more in-depth identification of patterns and themes—data analysis techniques to identify data and digital marketing strategies using the SWOT Matrix. The findings from this research analysis indicate that Ulul Ilmi MSMEs have the main strengths in product quality and the ability to innovate, which can be used to expand market reach through digital strategies. Significant opportunities are found in the increasing health trends among the public and the ease of access to marketing through digital platforms. However, this research also reveals weaknesses in mastery of digital technology and the threat of increasingly fierce competition. By utilizing NVivo, this study successfully identified digital marketing strategies that MSMEs can implement to optimize market potential and strengthen competitiveness.
Analysis Of The Digital Marketing Strategy Of Healthy Juice In Ulul Ilmi Msmes Using NVIVO Akhirson, Armaini; Apriyanti, Rehulina; Riswanti, Sri; Saputra, Guntur Eka; Tua, Robert Managem
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1407

Abstract

This study aims to evaluate the digital marketing strategy for Healthy Juice products in Ulul Ilmi MSMEs with a SWOT analysis method supported by NVivo software. The data used in this study was obtained from primary sources, namely the interviews and observations of Ulul Ilmi MSME owners, and secondary data from the results of the collection of media articles related to this research. Using NVivo facilitates secondary data analysis in media articles relevant to digital marketing topics, allowing for more in-depth identification of patterns and themes—data analysis techniques to identify data and digital marketing strategies using the SWOT Matrix. The findings from this research analysis indicate that Ulul Ilmi MSMEs have the main strengths in product quality and the ability to innovate, which can be used to expand market reach through digital strategies. Significant opportunities are found in the increasing health trends among the public and the ease of access to marketing through digital platforms. However, this research also reveals weaknesses in mastery of digital technology and the threat of increasingly fierce competition. By utilizing NVivo, this study successfully identified digital marketing strategies that MSMEs can implement to optimize market potential and strengthen competitiveness.
Kajian Konsep Pengembangan Pariwisata Berbasis Warisan Budaya Lokal Pada Ruang Publik Taman Ismail Marzuki Riswanti, Sri; S, Natasya
Reka Karsa: Jurnal Arsitektur Vol 13, No 1
Publisher : Institut Teknologi Nasional (ITENAS) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekakarsa.v13i1.13220

Abstract

ABSTRAKPenelitian ini merupakan studi untuk menginvestigasi sejauh mana penggabungan faktor budaya dan warisan lokal dalam pengembangan pariwisata Taman Ismail Marzuki (TIM) di Jakarta, Indonesia melalui sudut pandang desain interior, arsitektur, dan psikologi. TIM sebagai pusat budaya terkemuka yang dikenal dengan warisan seni dan budaya yang beragam dan dinamis, dengan menggunakan teori Place Attachment, dan Psikologi Lingkungan, penelitian ini bertujuan untuk memahami bagaimana elemen desain dan arsitektur TIM berkontribusi terhadap pelestarian budaya dan meningkatkan pengalaman pengunjung. Menggunakan metode penelitian kualitatif, berupa pengumpulan data, wawancara, observasi, dan analisis elemen desain dan arsitektur. Tantangan dalam menjaga identitas, karakter dan keaslian ekspresi budaya berupa keseimbangan antara tuntutan komersial dengan pelestarian budaya tetap akan menjadi perhatian. Temuan yang diperoleh mengungkapkan bahwa revitalisasi TIM mampu menggabungkan konsep tradisional Indonesia dan elemen modern sehingga menciptakan ruang budaya modern unik yang menumbuhkan keharmonisan yang secara signifikan meningkatkan kesejahteraan emosional dan apresiasi budaya. Kata kunci: budaya warisan lokal, jakarta , psikologi lingkungan, pariwisata berkelanjutan, taman ismail marzuki ABSTRACT This research is a study to investigate the extent of incorporation of local culture and heritage factors in the tourism development of Taman Ismail Marzuki (TIM) in Jakarta, Indonesia through the viewpoints of interior design, architecture, and psychology. TIM as a leading cultural center known for its diverse and dynamic arts and cultural heritage. Using Place Attachment theory, and Environmental Psychology, this research aims to understand how TIM's design and architectural elements contribute to cultural preservation and enhance the visitor experience. Using qualitative research methods, in the form of data collection, interviews, observations, and analysis of design and architectural elements. The challenge of maintaining the identity, character and authenticity of cultural expressions in the form of balancing commercial demands with cultural preservation will remain a concern. The findings obtained reveal that the revitalization of TIM is able to combine traditional Indonesian concepts and modern elements thus creating a unique modern cultural space that fosters harmony that significantly improves emotional well-being and cultural appreciation. Keywords: local heritage culture,  jakarta,  environmental psychology, sustainable tourism, taman ismail marzuki
Analisis Aksebilitas Pengguna Difabel Pada Eksisting di Neha HUB, Cilandak Jakarta Fasfahisofkha, Elsa; Riswanti, Sri; Monata, Rio Setia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study discusses the accessibility of persons with disabilities in the Neha Hub public space in Cilandak, South Jakarta. Although regulations regarding the rights of persons with disabilities have been established through Law Number 8 of 2016, their implementation in public facilities is still not optimal. This study uses a qualitative descriptive method through field observations, interviews with managers, and literature studies to identify existing conditions and compare them with accessibility standards. The results show that various facilities at Neha Hub, such as the entrance area, parking lot, toilets, creative space, and prayer room, do not meet universal design standards that are friendly to persons with disabilities. The obstacles encountered include narrow circulation spaces, the use of inappropriate flooring materials, the absence of ramps, tactile paving, informative signage, and special toilet facilities for persons with disabilities. These findings confirm that there is still a gap between regulations and implementation in the field. The conclusion of this study emphasizes the need to redesign public facilities and infrastructure to be more inclusive through the application of universal design so that public spaces can be accessed fairly and comfortably by all levels of society, including people with disabilities.
Co-Authors Armaini Akhirson Fasfahisofkha, Elsa Monata, Rio Setia Rehulina Apriyanti S, Natasya Saputra, Guntur Eka Tua, Robert Managem