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Analysis Of The Digital Marketing Strategy Of Healthy Juice In Ulul Ilmi Msmes Using NVIVO Akhirson, Armaini; Apriyanti, Rehulina; Riswanti, Sri; Saputra, Guntur Eka; Tua, Robert Managem
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1407

This study aims to evaluate the digital marketing strategy for Healthy Juice products in Ulul Ilmi MSMEs with a SWOT analysis method supported by NVivo software. The data used in this study was obtained from primary sources, namely the interviews and observations of Ulul Ilmi MSME owners, and secondary data from the results of the collection of media articles related to this research. Using NVivo facilitates secondary data analysis in media articles relevant to digital marketing topics, allowing for more in-depth identification of patterns and themes—data analysis techniques to identify data and digital marketing strategies using the SWOT Matrix. The findings from this research analysis indicate that Ulul Ilmi MSMEs have the main strengths in product quality and the ability to innovate, which can be used to expand market reach through digital strategies. Significant opportunities are found in the increasing health trends among the public and the ease of access to marketing through digital platforms. However, this research also reveals weaknesses in mastery of digital technology and the threat of increasingly fierce competition. By utilizing NVivo, this study successfully identified digital marketing strategies that MSMEs can implement to optimize market potential and strengthen competitiveness.

Analysis Of The Digital Marketing Strategy Of Healthy Juice In Ulul Ilmi Msmes Using NVIVO Akhirson, Armaini; Apriyanti, Rehulina; Riswanti, Sri; Saputra, Guntur Eka; Tua, Robert Managem
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1407

This study aims to evaluate the digital marketing strategy for Healthy Juice products in Ulul Ilmi MSMEs with a SWOT analysis method supported by NVivo software. The data used in this study was obtained from primary sources, namely the interviews and observations of Ulul Ilmi MSME owners, and secondary data from the results of the collection of media articles related to this research. Using NVivo facilitates secondary data analysis in media articles relevant to digital marketing topics, allowing for more in-depth identification of patterns and themes—data analysis techniques to identify data and digital marketing strategies using the SWOT Matrix. The findings from this research analysis indicate that Ulul Ilmi MSMEs have the main strengths in product quality and the ability to innovate, which can be used to expand market reach through digital strategies. Significant opportunities are found in the increasing health trends among the public and the ease of access to marketing through digital platforms. However, this research also reveals weaknesses in mastery of digital technology and the threat of increasingly fierce competition. By utilizing NVivo, this study successfully identified digital marketing strategies that MSMEs can implement to optimize market potential and strengthen competitiveness.

Kajian Konsep Pengembangan Pariwisata Berbasis Warisan Budaya Lokal Pada Ruang Publik Taman Ismail Marzuki Riswanti, Sri; S, Natasya
Reka Karsa: Jurnal Arsitektur Vol 13, No 1
Publisher : Institut Teknologi Nasional (ITENAS) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekakarsa.v13i1.13220

ABSTRAKPenelitian ini merupakan studi untuk menginvestigasi sejauh mana penggabungan faktor budaya dan warisan lokal dalam pengembangan pariwisata Taman Ismail Marzuki (TIM) di Jakarta, Indonesia melalui sudut pandang desain interior, arsitektur, dan psikologi. TIM sebagai pusat budaya terkemuka yang dikenal dengan warisan seni dan budaya yang beragam dan dinamis, dengan menggunakan teori Place Attachment, dan Psikologi Lingkungan, penelitian ini bertujuan untuk memahami bagaimana elemen desain dan arsitektur TIM berkontribusi terhadap pelestarian budaya dan meningkatkan pengalaman pengunjung. Menggunakan metode penelitian kualitatif, berupa pengumpulan data, wawancara, observasi, dan analisis elemen desain dan arsitektur. Tantangan dalam menjaga identitas, karakter dan keaslian ekspresi budaya berupa keseimbangan antara tuntutan komersial dengan pelestarian budaya tetap akan menjadi perhatian. Temuan yang diperoleh mengungkapkan bahwa revitalisasi TIM mampu menggabungkan konsep tradisional Indonesia dan elemen modern sehingga menciptakan ruang budaya modern unik yang menumbuhkan keharmonisan yang secara signifikan meningkatkan kesejahteraan emosional dan apresiasi budaya. Kata kunci: budaya warisan lokal, jakarta , psikologi lingkungan, pariwisata berkelanjutan, taman ismail marzuki ABSTRACT This research is a study to investigate the extent of incorporation of local culture and heritage factors in the tourism development of Taman Ismail Marzuki (TIM) in Jakarta, Indonesia through the viewpoints of interior design, architecture, and psychology. TIM as a leading cultural center known for its diverse and dynamic arts and cultural heritage. Using Place Attachment theory, and Environmental Psychology, this research aims to understand how TIM's design and architectural elements contribute to cultural preservation and enhance the visitor experience. Using qualitative research methods, in the form of data collection, interviews, observations, and analysis of design and architectural elements. The challenge of maintaining the identity, character and authenticity of cultural expressions in the form of balancing commercial demands with cultural preservation will remain a concern. The findings obtained reveal that the revitalization of TIM is able to combine traditional Indonesian concepts and modern elements thus creating a unique modern cultural space that fosters harmony that significantly improves emotional well-being and cultural appreciation. Keywords: local heritage culture, jakarta, environmental psychology, sustainable tourism, taman ismail marzuki

OPTIMIZING DIGITAL MARKETING FOR MSMEs THROUGH CREATIVE DESIGN AND VISUAL BRANDING OF PALIMA FOODS Himawati, Ditiya; Riswanti, Sri; Apriyanti, Rehulina; Utomo, Rooswhan Budhi; Agustin, Sri Kurniasih; Akmaliyah, Ayu; Budi, Nadila Putri
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 3 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i3.24

The digital transformation of the marketing landscape presents significant opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) seeking to expand reach and enhance competitiveness. This literature-based research analyzes the integration of creative design and visual branding as an innovative digital marketing strategy, assessing its impact on increasing brand awareness and strengthening MSME market identity. Creative design shapes initial perceptions, while visual branding builds a consistent narrative and differentiates businesses. Leveraging digital platforms, the synergy between design creativity and visual coherence expands exposure, stimulates interaction, and builds emotional connections. Literature analysis indicates MSMEs strategically integrating these elements are better positioned for visibility, customer loyalty, and a strengthened competitive position. This study contributes to existing scholarship by offering a comprehensive analysis of the synergistic integration of creative design and visual branding as a strategic innovation for MSMEs, a dimension often underexplored in favor of individual components or broader digital strategies. The research emphasizes design-based innovation as vital for MSME sustainability. The implications are twofold: theoretically, it enriches literature by highlighting the critical role of visual integration; practically, it provides a vital guide for MSMEs to reframe visual branding as a strategic investment, ultimately enhancing competitiveness and fostering sustainable consumer loyalty.

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