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All Journal Asian Journal of Logistics Management
Ullah, Khalil
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role Of Artificial Intelligence In Enhancing Business Innovation And Creativity In The Cosmetics Industry Of Dubai Ullah, Khalil; Hardjono, Retno Kusumastuti
Asian Journal of Logistics Management Vol 3, No 2 (2024): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2024.24556

Abstract

The role that artificial intelligence can play in enhancing business innovation and creativity in the cosmetic industry in Dubai is considered. Amongst many key factual problems faced by this industry, there is personalization, supply chain optimization, formulation of products, marketing, and branding—issues that remain ethical and private. The conceptual problems addressed are related to the balance between creativity and automation, data quality, and bias, interdisciplinary collaboration, and change management.It aims to understand how AI-powered solutions can contribute to addressing these challenges and serve as a driver of innovation in the cosmetics sector of Dubai. This paper considers previous related literature about AI applications in multiple business functions and some conceptual framework that links AI to creativity and innovation. In this regard, a mixed-method approach will utilize questionnaires, interviews, and case studies to analyze the interlinkages between AI adoption, AI capabilities, data-driven decision making, and cognitive augmentation as they influence firm innovation and creativity.The research is likely to be of benefit to Dubai Cosmetics Firms with critical insights; at the same time, it will complement existing literature on how emerging technologies can help instill innovation in business activity. 
Correlation between people with a creative mentality and their propensity to make lucrative investing choices in contrast to those who only depend on financial resources Ullah, Khalil
Asian Journal of Logistics Management Vol 4, No 1 (2025): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2025.25433

Abstract

This study examines whether creative individuals can make more profitable investment decisions than those who rely on financial resources alone. Using Excel to analyze survey data, the research study utilized Pearson correlation and multiple regression analyses to test the hypothesis that creativity is positively related to investment outcomes.Results have shown that the respondents were moderately oriented toward profitable investments, as evidenced by an average of 3.23 and a standard deviation of 0.925. The level of creativity was also moderate and averaged 3.95. The skewed results to the right suggest that only a small share of the respondents were highly disposed toward profitable decisions.This research underlines the creativity of investment strategies and their potential to enhance decision-making processes. However, limitations remain, especially in the reliance on literature and case studies, suggesting that future research should further explore the nuances of creativity in investment performance.The practical implications of this study may enable individuals and organizations to enhance financial outcomes through the integration of creative thinking in investment strategies that eventually engender informed decision-making and financial stability across diversities
Co-Authors Hardjono, Retno Kusumastuti