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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) DERIVATIF International Journal of Social Service and Research Golden Ratio of Mapping Idea and Literature Format Asian Journal of Logistics Management Economic Military and Geographically Business Review International Research Journal of Business Studies
Hardjono, Retno Kusumastuti
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Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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VALUE CO-CREATION AND PRODUCT DIFFERENTIATION IN THE CREATIVE ECONOMY: INSIGHTS FOR GAINING COMPETITIVE ADVANTAGE A COMPREHENSIVE REVIEW Putri, Nadira Ruri Kusuma; Hardjono, Retno Kusumastuti
Derivatif : Jurnal Manajemen Vol 17, No 2 (2023): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v17i2.1881

Abstract

The purpose of this study is to determine the value in business, how competitive advantage through differentiated products, and competitive advantage can affect the value creation process.This research uses literature review metod. The results showed that value co-creation has a positive impact on competitive advantage, as well as differentiation which has a positive effect on competitive advantage because it is necessary to diversify products in accordance with customer tastes and current consumer needs. This research extends existing thinking about value networks and value creation. The novelty of this study lies in the development and empirical testing of Prahalad's (2004) five activities to provide a comprehensive set of activities that represent value creation, i.e. Joint reflection and joint recovery are proposed for the first time to capture various dimensions of value creation. dimensions of value creation. The findings support the positive impact of partner engagement, joint reflection, and joint problem solving after a service failure.This research provides guidance for management practices in creative industries that want to develop their capabilities and deliver superior value. It is expected that craftsmen are able to increase awareness of creating new ideas by changing or implementing existing ideas in new ways. Competitive advantage is the extent to which creative industry players can obtain and maintain a position of advantage over their competitors through the creation of value for their customers.Keywords: Value Co-Creation, Product Differentiation, Competitive Advantage
INNOVATION OF THE ASAHAN ONE DATA (ASADA) APPLICATION IN ASAHAN DISTRICT AS A RESPONSE TO THE INDONESIAN ONE DATA POLICY Sipayung, Neelin Novita; Hardjono, Retno Kusumastuti
International Journal of Social Service and Research Vol. 4 No. 8 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i8.811

Abstract

Innovation is urgently needed in human life with the aim of providing convenience and development through good ideas and thoughts. The Asahan One Data application is one of the innovations as a form of response from Asahan Regency to the One Data Indonesia (SDI) Policy. The ASADA application is a web-based application that is entered by all regional apparatus organizations in Asahan Regency. The purpose of making this application is to obtain data that can be accounted for, improve the quality of governance of the Asahan district government, and most importantly to obtain accurate data. Satu Data Indonesia is an integrated governance policy, has easy access, can be shared and accounted for to all agencies, both central and regional, with the principles of data standards, metadata, data interoperability, and by using master data and reference codes. The type of research used in this study is descriptive research. Researchers describe a symptom, event, and event that has occurred or is happening to be described as it is. In this study, five (5) factors for innovation success according to Cook, Matthews, Irwin will be used, namely leadership, organization management, risk management, human capital, and technology). Based on this research, the innovation of the Asahan Satu Data application still needs a lot of thought and development in order to have a maximum impact.
The Role Of Artificial Intelligence In Enhancing Business Innovation And Creativity In The Cosmetics Industry Of Dubai Ullah, Khalil; Hardjono, Retno Kusumastuti
Asian Journal of Logistics Management Vol 3, No 2 (2024): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2024.24556

Abstract

The role that artificial intelligence can play in enhancing business innovation and creativity in the cosmetic industry in Dubai is considered. Amongst many key factual problems faced by this industry, there is personalization, supply chain optimization, formulation of products, marketing, and branding—issues that remain ethical and private. The conceptual problems addressed are related to the balance between creativity and automation, data quality, and bias, interdisciplinary collaboration, and change management.It aims to understand how AI-powered solutions can contribute to addressing these challenges and serve as a driver of innovation in the cosmetics sector of Dubai. This paper considers previous related literature about AI applications in multiple business functions and some conceptual framework that links AI to creativity and innovation. In this regard, a mixed-method approach will utilize questionnaires, interviews, and case studies to analyze the interlinkages between AI adoption, AI capabilities, data-driven decision making, and cognitive augmentation as they influence firm innovation and creativity.The research is likely to be of benefit to Dubai Cosmetics Firms with critical insights; at the same time, it will complement existing literature on how emerging technologies can help instill innovation in business activity. 
Reputation, trust, price consciousness, and perceived value of guest booking intention: A study of co-living users Adriyanti, Sesilia; Hardjono, Retno Kusumastuti
Economic Military and Geographically Business Review Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/emagrap.v2i2.2025.1214

Abstract

Background: The growth of the home-sharing accommodation industry in recent years has increased significantly. Co-living, one of the home-sharing industries, has become an attractive trend in urban real estate because it offers flexibility and shared accommodation. The intention to book co-living accommodation is an important factor in the success of the home-sharing business, especially in co-living services. This study aims to analyze the factors that influence guest booking intention using attribution theory, which consists of reputation, trust, price consciousness, and perceived value variables. Method: This research uses an explanatory type of research with a quantitative approach by distributing online questionnaires to 155 people in JABODETABEK area who have used co-living. Research data analysis using simple linear regression and the Sobel test shows a positive and significant influence between reputation, trust, price consciousness, and perceived value variables on guest booking intention. Findings: The study found that reputation, trust, price consciousness, and perceived value all positively influence guest booking intention. Reputation has a positive influence on booking intention, mediated by trust, while price consciousness affects booking intention through perceived value. Conclusion: Reputation, trust, price consciousness, and perceived value are crucial in shaping guest booking intention in the co-living industry. The mediation of trust and perceived value highlights the complex dynamics influencing booking decisions. Novelty/Originality of this article: This study provides a novel analysis of the factors influencing guest booking intention in the co-living industry, highlighting the mediating roles of trust and perceived value, with a focus on reputation and price consciousness.
How Halal Labelled Products Influence on Repurchase Intention Quds, Kevin Aushaf; Hardjono, Retno Kusumastuti
International Research Journal of Business Studies Vol. 15 No. 1 (2022): April - July 2022
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.17-25

Abstract

Innovation is a source of competitive advantage. Halal labelled as an output of innovation is still very rare in research and publication. This study examines the influence of innovation attributes on repurchase intention of halal-labelled products of PT Indofood Sukses Makmur Tbk. The respondents are people who have purchased Indofood products and live in Jabodetabek area, amounting to 188 respondents. Data analysis applied simple linear regression test using SPSS software. Quantitative method conducted in this research and data collected through digital form questionnaire derived from each variable. The research results indicated that four dimensions of innovation attributes, namely relative advantage, trialability, observability, and compatibility, have a positive effect on repurchase intention, while one dimension, namely complexity, has a negative effect. It indicates that innovation attributes will be able to increase repurchase intention.
Analysis of Implementation of Fugel Models of Innovation at BKI Academy Rukmana, Dandy; Hardjono, Retno Kusumastuti
Golden Ratio of Mapping Idea and Literature Format Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v5i2.1469

Abstract

Successful innovation in today's business world requires an integrated approach, encompassing aspects of corporate design, product design, and the application of new technologies. Effective collaboration and targeted design management are key to achieving successful innovation. Utilizing efficient knowledge management techniques and tools in integrated design efforts is also important. Proactive planning is critical in innovation, where companies must integrate market trends, competition, emerging technologies, and changing customer preferences. Companies should not just wait for innovation to come by chance, but instead plan proactively and create an environment that encourages innovative thinking. The emergence of BKI Academy as a relatively new organization poses a significant challenge. The concept of BKI Academy itself as a provider of training and MICE services in the Maritime, K-3, Energy, Testing, Inspection & Certification, Construction, Management Systems and Human Resources market categories for all industries related to a unique value proposition for professionals and students in Indonesia, because maritime education/training institutions in Indonesia are minimal, BKI Academy sees this as a very appropriate opportunity. It is beneficial for the needs of workers in the maritime world. The innovation process plays a role in the development of companies or institutions. In an era where the flow of information and communication is growing rapidly, consumers are increasingly savvy in choosing products and services. Therefore, BKI Academy and similar organizations must continue to innovate and adapt to the times to meet customer needs and ensure the continuity of their business in an increasingly competitive market. The data collection technique used is the documentation technique. The data analysis design used is descriptive analysis. This study will provide an in-depth overview of how innovation models are applied at BKI Academy and how they impact the organization's progress. It will also provide the best recommendations for maritime educational institutions in building entrepreneurship-based education.
Digital Platform Capability and Strategic Agility: Uncovering Strategies to Strengthen Indonesian F&B SMEs Competitiveness Henryanto, Aria Ganna; Hanifah, Haniruzila; Kaihatu, Thomas Stefanus; Hardjono, Retno Kusumastuti; Cahyadin, Malik; Hartono, Wendra
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.685

Abstract

Background: The Indonesian food and beverages (F&B) SME sector was a major contributor to the economy but faces challenges such as intense market competition and limited digital adoption. Despite the strong potential of the digital market, only a small proportion of SMEs were integrated into digital ecosystems. Understanding how digital platform capabilities (DPC) and strategic agility (SA) influence competitiveness was crucial in this dynamic environment.Purpose: This study examines the effect of digital platform capability on the competitiveness of small and medium-sized enterprises (SMEs), considering the mediating role of strategic agility and the moderating role of competitive intensity within Indonesia's food and beverage (F&B) sector.Design/methodology/approach: This study was rooted in the philosophy of positivism, with a deductive design. Data were collected from 142 Indonesian F&B SMEs through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The variables included DPC (independent), SA (mediator), SMEs competitiveness (dependent), and competitive intensity (moderator).Findings/Result: SA mediates the relationship between DPC and competitiveness, which in turn increases strategic agility and the competitiveness of SMEs. The overall model explains 42% of the variance in SMEs competitiveness, which is moderately high, and competitive intensity negatively moderates the SA-competitiveness link, making agility less effective in high competition.Conclusion: Digital platform capabilities are essential for improving SME competitiveness, particularly when they are combined with strategic agility. However, the effectiveness of agility depends on market conditions; high competitive intensity may reduce its benefits. SMEs must balance agility with operational stability, and policymakers should support digital infrastructure and capability-building initiatives.Originality/value (State of the art): This study contributes to the literature by integrating resource orchestration theory with digital transformation and agility concepts in the context of emerging markets. It empirically demonstrates the mediating role of agility and the contextual influence of competitive intensity, offering nuanced insights for both theory development and SME digitalization strategies in volatile environments. Keywords: SMEs competitiveness, digital platform capability, strategic agility, competitive intensity 
Co-Authors Adriyanti, Sesilia Aria Ganna Henryanto Hanifah, Haniruzila Malik Cahyadin Putri, Nadira Ruri Kusuma Quds, Kevin Aushaf Rukmana, Dandy Sipayung, Neelin Novita Thomas Stefanus Kaihatu Ullah, Khalil Wendra Hartono