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All Journal Bogor Hospitality Journal
Rizky Rahadian, Wildan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PERAN MEDIA SOSIAL INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS (STUDI AKUN @lavatourmerapi_Id) Samuel, Samuel; Febrina Mantiri, Anneke; Rizky Rahadian, Wildan; Fahrunisa, Ake Sita; Saputra, Bima; Rahma, Fadillah Aulia; Cahyanti, Febriella Hawa; Fadhila Affianti, Maritza
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.137

Abstract

In running a business, building brand awareness towards consumers is very important, because building brand awareness is one way the company can influence consumers to buy their products for the first time, and make these consumers continue to make repeat purchases. The focus of this research is on the use of Instagram social media to build brand awareness for the Lava Tour special interest tour package. This research aims to find out how to use Instagram social media in building brand awareness in local special interest tour packages in the Special Region of Yogyakarta. The approach to this research uses a qualitative descriptive approach to provide depth regarding the use of Instagram in building brand awareness. Data collection was carried out by interviewing Instagram account managers, as well as conducting observations and documentation. The results of this research explain the use of Instagram accounts, from the ten aspects studied that have fulfilled the six factors used in this research as a basis for utilizing social media to build brand awareness, although not optimally.
ANALYSIS OF THE IMPLEMENTATION OF ASEAN STANDARD HOMESTAY IN HANJELI TOURISM VILLAGE SUKABUMI REGENCY Nuraisah Rosiana, Eka; Irani Nugraha, Siti Yulia; Rizky Rahadian, Wildan; Rahmaniyah Utami, Nisa
Bogor Hospitality Journal Vol 9 No 1 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i1.156

Abstract

Homestay is one of the amenities available in tourist villages as a place to stay for visiting tourists. Homestays have the advantage of offering cheap prices and a stay experience that cannot be obtained when staying at a hotel. Even though a homestay is basically an ordinary house that is rented out by the owner to tourists, a homestay must still have several criteria that are met as eligibility requirements to become a homestay. This research aims to present data and information regarding the implementation of ASEAN homestay standards in Hanjeli village, Sukabumi using qualitative methods by conducting observations and interview with informants, namely homestay owners and tourist village managers. Based on the results of the research that has been conducted, the level of achievement of the implementation of ASEAN homestay standards in Hanjeli Tourism Village has not reached 100%.
Co-Authors Cahyanti, Febriella Hawa Fadhila Affianti, Maritza Fahrunisa, Ake Sita Febrina Mantiri, Anneke Irani Nugraha, Siti Yulia Nisa Rahmaniyah Utami Nuraisah Rosiana, Eka Rahma, Fadillah Aulia Samuel Samuel Saputra, Bima