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Virginia Mandasari
Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

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Creative Elderly Productive Elderly Flower Arranging activities with the Elderly in Manukan, Tandes District, Surabaya City Nanik Hariyana; Nurjanti Takarini; Virginia Mandasari
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4131

Abstract

Healthy and Independent Elderly Health. Viewed from the health aspect, the elderly group will experience a decline in their health status both naturally and as a result of disease. Therefore, as the number of elderly people increases, it is necessary from the start to prepare and plan various health programs aimed at the elderly. This activity aims to increase public knowledge in Manukan Kulon Village, Tandes District, Surabaya City about how to maintain the health of the elderly. Health education activities were carried out using the lecture method using PPT slides and leaflets, located in Manukan Kulon Village, Tandes District, Surabaya City. This activity, which was attended by 32 elderly people, ran smoothly and interactively. Health education activities ran smoothly and the community looked enthusiastic. The implementation of health education activities has gone smoothly according to the plans made, and the targets appear enthusiastic in participating in these activities.
Application of Experiential Marketing as Brand Insight Development Virginia Mandasari; Nanik Hariyana; Ilham Naufal
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4145

Abstract

Branding has become a very popular approach to managing and driving the development of products or services. To make the process more efficient, it is necessary to define the brand base correctly. One of the key elements in defining brand insight is consumer insight, which has recently become increasingly popular. The main prerequisite for the importance of consumer insight is dynamic changes in consumer needs and behavior, which determine their decisions. Customers not only judge products and services based on their quality but also through marketing strategies. Marketing strategies can be carried out aggressively through an experiential approach and an emotional approach to customers. Simultaneously, the author shows the strategic meaning of consumer insight in the process of forming brand insight to find the right branding according to the desired target market.
The Use of Endorsement in Online Media Marketing Strategy Virginia Mandasari; Daisy Marthina Rosyanti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4155

Abstract

Recently, many people have been using Instagram. Instagram is social media that allows users to share photos. Instagram can be used as a marketing communication through sharing photos of products that will sell. Instagram allows consumers to view photos of products and can directly comment below the photo of the desired product. This research aimed to determine how Instagram was chosen as a medium of marketing communication. This research used a qualitative approach to obtain in-depth results and seven strategies to rigorous the methods. This research chose Instagram because Instagram become one of the social media that growing rapidly. After the coding process, there founded four keywords: the reason Instagram was chosen, Instagram benefits, the use of endorsement, and disadvantage endorsement. This research found that endorsement on Instagram has three components that are subject to attribute endorsement: trustworthiness, respect, and similarity.
Socialization of Product Packaging Efforts to Increase Competitiveness for MSMEs in Tambak Bulak Sidoarjo Virginia Mandasari; Mentari Clara Dewanti; Fauzatul Laily Nisa; Anisa Fitria Utami
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4156

Abstract

Food is a basic human need that comes from natural resources and most of it is also produced by home industries which have been processed into various types of food. The high demand for food has become a very important concern for the government to ensure that food is safe for consumption by all consumers. One form of guarantee issued by the government is a PIRT (home industrial food) permit. PIRT is a food production permit produced by home industry scale businesses. This permit is an official letter issued by BPOM (Food and Drug Monitoring Agency). The problem experienced by the "Ramajaya" Sweet Sticky Tape Producer is that he does not yet have a PIRT permit for the business he is running so he is still having difficulty marketing his products to various mini markets and supermarkets in Sidorjo Regency because he does not yet have production guarantees in the form of PIRT and the packaging used as well. still simple and not by government standards. This community service aims to help the business of the "Ramajaya" Sweet Glutinous Tape Producer to obtain a legal permit for products suitable for distribution in the form of a PIRT permit from the government through assistance in obtaining a PIRT permit at the Sidoarjo Regency Health Service office and also providing outreach regarding the importance of PIRT and providing options for change the packaging used.
Strengthening the Competency of Pakal District Kindergarten Teachers Through the Creation and Implementation of Illustration-Based Educational Game Tools (APE) in Introducing the Spirit of National Defense Wiwik Handayani; Mentari Clara Dewanti; Mahimma Romadhona; Virginia Mandasari
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4164

Abstract

A creative and innovative learning process is an effort to produce creative students, through student activities when studying and the creativity that students can carry out after learning. The key to success in creative and innovative learning lies in the role of the teacher, where teachers are able to create effective learning and facilitate students in developing logical thinking skills. Based on the results of observations carried out in kindergartens in Pakal District, Surabaya City, it shows that the learning process carried out by teachers still lacks creative and innovative teaching and learning activities for students. So far, teachers are only limited to giving lectures and there is a lack of teaching aids in delivering the material, making students less interested in learning. One of the teaching aids that can be used in the learning process is to use illustration-based educational games (APE). The role of teachers at the kindergarten education level can be to select and develop creative and innovative learning resources through educational game tools which can be designed and made as game tools to improve student development. This activity is expected to produce teachers who are able to create illustration-based educational game tools (APE). It is hoped that illustration-based educational teaching aids (APE) will create a creative and innovative learning process for students in partners, as well as provide a social impact on the surrounding community in creating effective learning for children.
Effectiveness of Implementing Green Financing as an Alternative Sustainable Financing Virginia Mandasari; Alfiandi Imam Mawardi; Nanik Hariyana
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4165

Abstract

Many businesses in the past prioritized high profits over the detrimental effects on the economy, environment, and society. The performance of businesses that do not emphasize adverse effects on the economy, environment, and society is unpopular with the general public. Finally, businesses are beginning to consider sustainability-related challenges. The goal of sustainability is to satisfy current needs without jeopardizing the ability of future generations to satisfy their own. Economic, environmental, and social factors make up the three pillars that make up the notion of sustainability. Through sustainability reports, businesses can inform the public about their sustainability performance. The Global Reporting Initiatives (GRI) are the standards used to produce sustainability reports. According to the Financial Services Authority's (OJK) roadmap for sustainable finance, banking also helps to promote sustainability. The activities are carried out by putting green financial products into practice. Green financing products are those that take environmental considerations into account. The Green Finance concept is based on a balance of three points of view (Triple Bottom Line), namely Profit, People, and Planet, which emphasizes not only optimizing economic factors but also paying attention to sustainability and preserving environmental factors. The public also demands that companies follow the Green Finance concept to achieve environmental improvements which must go hand in hand with economic development.
The Relationship between Manufacturing Company Values and Corporate Social Responsibility Virginia Mandasari; Nanda Wahyu Indah Kirana
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4174

Abstract

Corporate social responsibility (CSR) has recently drawn more interest from academic economists and managers working in the real world. The implementation of corporate social responsibility allows you to report economic, social, and environmental activities to stakeholders, which can raise the value of your organization. This can build trust and foster positive relationships with stakeholders, easing their concerns about the future. Investors and customers in the market tend to place more focus on and attention to corporate social responsibility (CSR) conduct in organizations, and many of these companies pay attention to consumer welfare, environmental concerns, and environmentally friendly production (Fukuda & Ouchida, 2020). In addition to increasing sales and consumer loyalty, better quality and productivity, increased ability to retain employees, and increased access to capital markets, corporate social responsibility can enhance brand image and reputation. These effects can all increase company value.
Co-Authors Alfiandi Imam Mawardi Anisa Fitria Utami Daisy Marthina Rosyanti Fauzatul Laily Nisa Ilham Naufal Mahimma Romadhona Mentari Clara Dewanti Nanda Wahyu Indah Kirana Nanik Hariyana Nurjanti Takarini Wiwik Handayani