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All Journal TOFEDU: The Future of Education Journal
Yanti , Fatma
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Education Languange, Linguistic, Communication & Media Mathematics Other

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Analysis of the Impact of Mobile Banking on the Consumptive Behavior of BSI Tapaktuan Customers Hasanah, Uswatun; Rahmadani , Ika; Mahdani , Rimal; Yanti , Fatma; Vonna, Sari Maulida
The Future of Education Journal Vol 3 No 5 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.343

Abstract

This study aims to analyze the impact of mobile banking transactions on consumer behavior at PT. Bank Syariah Indonesia Tapaktuan Branch. With the advancement of fintech technology, transactions no longer need to be done physically or with cash; payments can now be made from different locations and in a quick manner. The convenience of online shopping is supported by easy payment methods, one of which is through bank transfers, such as mobile banking transfers. The method applied in this study is a quantitative approach. The sample analyzed represents a population of 96 respondents, consisting of customers of PT. Bank Syariah Indonesia (BSI) Tapaktuan Branch. The data analysis method used is simple linear regression, applying t-test analysis and the coefficient of determination (R). The study's results show a significant influence of mobile banking usage (X) on the shopping behavior (Y) of customers at PT. Bank Syariah Indonesia Tapaktuan Branch. Therefore, it can be concluded that the alternative hypothesis (Ha) indicates that mobile banking transactions influence the consumptive behavior of customers at PT. Bank Syariah Indonesia Tapaktuan Branch, and the hypothesis is accepted.
Co-Authors Rahmadani , Ika Rimal Mahdani Uswatun Hasanah VONNA, SARI MAULIDA