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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Islamic Economics and Finance Engagement: Jurnal Pengabdian Kepada Masyarakat
Vitria Susanti
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Penggunaan Digital Payment dan Service Quality terhadap Perilaku Konsumtif Masyarakat dengan Consumer Trust sebagai Variabel Mediasi dalam Perspektif Islam Fitri Salsabila; Vitria Susanti; Liya Ermawati
Journal of Islamic Economics and Finance Vol. 2 No. 4 (2024): November: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i4.1909

Abstract

In Indonesia, the use of digital payments is increasingly widespread, especially among the younger generation. Along with the increasing use of digital payments, it has also made people in Indonesia become more consumptive. It is important to understand the factors that influence consumer behavior in using these services. This research aims to analyze the influence of the use of digital payments and service quality on the consumer behavior of the people of Bandar Lampung, by considering the role of consumer trust as a mediating variable. This research uses descriptive research methods with a quantitative approach. The research population is people who live in Bandar Lampung City, while the sample consists of 96 respondents. The sampling technique uses non-probability sampling with a sampling technique, namely the purpose sampling technique. The data analysis method uses Partial Least Square (PLS) and then the data obtained is processed using SmartPLS 4 software. The research results show that there is an insignificant negative influence between digital payment variables on consumer behavior. There is a positive and significant influence between digital payment variables on consumer trust. There is an insignificant positive influence between service quality and consumer behavior. There is a positive and significant influence between service quality and consumer trust. There is an insignificant positive influence between the consumer trust variable on consumer behavior. Trust does not mediate the relationship between digital payments and service quality on consumer behavior.
Pengaruh Fasilitas Wisata, Persepsi Harga dan Citra Destinasi terhadap Minat Berkunjung Kembali dengan Kepuasan Sebagai Variabel Mediasi: (Studi Pada Pengunjung Wisata Alam Bukit Aslan Bandar Lampung) Sofi Apriliani; Vitria Susanti; Nurhayati Nurhayati
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3291

Abstract

This research aims to identify factors that influence tourists' interest in revisiting the Aslan Hill natural tourist attraction. The methodology used is to use a quantitative approach with data obtained from the results of questionnaires that have been distributed to the sample (research respondents) totaling 96 people. Through quantitative analysis with the help of Smart PLS software. 4, this study found that although the three independent variables (tourism facilities, price perception, and destination image) had a positive relationship with revisit intention, only price perception and destination image had a statistically significant influence. Apart from that, this research also confirms that the mediating variable is visitor satisfaction in the relationship between price perception and destination image and interest in visiting again, where satisfaction cannot mediate the influence of tourist facilities on interest in visiting again, while satisfaction can mediate the relationship between price perception and destination image on interest in visiting. return to the Aslan Hill Nature tourist attraction. The practical implication of this research is that it is important for natural tourism destination managers to not only focus on developing physical facilities, but also on efforts to build positive perceptions about the value offered and maintain consistent service quality to achieve visitor satisfaction.
Improving Financial Literacy of Lampung Millennial Generation MSME Actors through Cash Management Training and Assistance Vitria Susanti; A Zuliansyah
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 2 (2025): November 2025
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/engagement.v9i2.2010

Abstract

This community service initiative aims to enhance the financial literacy of millennial MSME actors in Lampung through targeted cash management training and assistance. The primary objective is to equip participants with essential financial skills, enabling them to make informed decisions and improve their business sustainability. Utilizing the Participatory Action Research (PAR) method, the program engages participants in a collaborative learning process, fostering ownership and relevance in the training content. Results indicate a significant improvement in participants' understanding of cash flow management, budgeting, and financial planning. Pre- and post-training assessments revealed a marked increase in financial literacy scores, demonstrating the effectiveness of the training. Additionally, participants reported increased confidence in managing their finances and making strategic business decisions. However, the initiative faced practical limitations, including varying levels of initial financial knowledge among participants and limited access to financial resources. Theoretical limitations include the challenge of measuring long-term impacts on business performance and financial stability. Despite these challenges, the program highlights the importance of tailored financial education for millennial MSME actors, contributing to their empowerment and the overall economic development of the Lampung region. Future efforts should focus on sustaining financial literacy initiatives and addressing resource accessibility to maximize impact.
Co-Authors A Zuliansyah Fitri Salsabila Liya Ermawati Nurhayati Nurhayati Sofi Apriliani