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Nasution, Lisa Uswatun Hasanah
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Margin Pemasaran Ikan Pari Mondol (Himantura gerrardi) di Kelurahan Kawal Kabupaten Bintan: Marketing Margin of Stingray Mondol (Himantura gerrardi) in Kawal Village, Bintan Regency Nasution, Lisa Uswatun Hasanah; Khairunnisa, Khairunnisa; Tetty, Tetty
MarIslands Vol 2 No 2 (2024): September, 2024
Publisher : Department of Socio-economic Fisheries, Marine Science and Fisheries Faculty, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/jm.v2i2.4057

Abstract

The research aims to determine 1) the marketing channels of Mondol stingrays; and 2) marketing margins for Mondol stingrays. The research method used is a combination research method. The results showed that there were four marketing channels in Kawal Village: 1) Fishermen- Consumers; 2) Fishermen - Middlemen Consumers; 3) Fishermen - Middlemen - Merchants Collectors - Consumers; 4) Fishermen - Middlemen- Retailers-Consumers. Marketing margins on marketing channels are different in each marketing channel.
Co-Authors Khairunnisa Khairunnisa Tetty, Tetty