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Efficiency Marketing of Smoked Fish in Lingga Regency Tetty, Tetty; Haidawati, Haidawati; Khairunnisa, Khairunnisa; Wahyudin, Wahyudin; Hafsar, Khairul; Ilhamdy, Aidil Fadli; Muzammil, Wahyu; Nurhasanah, Septia
Agrikan: Jurnal Agribisnis Perikanan Vol 14, No 2 (2021)
Publisher : Sangia Research Media and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29239/j.agrikan.14.2.371-376

Abstract

Utilization of fishery in Lingga Regency is fresh fish  and processed into smoked fish as we known ikan  salai. The smoked Fish raw material is  Fringescale sardinella (Sardinella Fimbriata).  Specifically, this research is to know : (1) the marketing distribution channel of  smoked fish in Lingga Regency, (2) the marketing efficiency of smoked fish in Lingga Regency. The research was conducted in September - December 2021. In the Lanjut, Berindat, Persing, and sedamai village, Singkep Pesisir District, Lingga Regency. The results of the study show is  there are 2 marketing channels . Marketing channel 1,   the margin amount is Rp. Rp28,462,   fishery share is 34,62% and marketing  efficiency is 0,57%.   Marketing channel 2,  the margin amount is Rp 13,750, fishery share  is 75, 42%, and marketing efficiency is 0,74%. The value of marketing efficiency is 0.57% and 0.74%. The marketing channels of smoked fish  in this area is efficient.
Margin Pemasaran Ikan Pari Mondol (Himantura gerrardi) di Kelurahan Kawal Kabupaten Bintan Nasution, Lisa Uswatun Hasanah; Khairunnisa, Khairunnisa; Tetty, Tetty
MarIslands Vol 2 No 2 (2024): Jurnal Marisland
Publisher : Department of Socio-economic Fisheries, Marine Science and Fisheries Faculty, Raja Ali Haji Maritime University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research aims to determine 1) the marketing channels of Mondol stingrays; and 2) marketing margins for Mondol stingrays. The research method used is a combination research method. The results showed that there were four marketing channels in Kawal Village: 1) Fishermen- Consumers; 2) Fishermen - Middlemen Consumers; 3) Fishermen - Middlemen - Merchants Collectors - Consumers; 4) Fishermen - Middlemen- Retailers-Consumers. Marketing margins on marketing channels are different in each marketing channel.
Pengembangan Wisata Pantai Berbasis Sumberdaya Alam Berdasarkan Indeks Kesesuaian Wisata di Desa Batu Berdaun, Kabupaten Lingga Hafsar, Khairul; Tetty, Tetty; Nugraha, Aditya Hikmat
Akuatiklestari Vol 6 No 1 (2022): Jurnal Akuatiklestari
Publisher : Program Studi Manajemen Sumberdaya Perairan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Maritim Raja Ali Haji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/akuatiklestari.v6i1.5006

Abstract

Wisata pantai merupakan salah satu daya tarik wisata yang digemari oleh masyarakat lokal maupun mancanegara yang menampilkan keindahan alam sebagai daya tariknya. Pengembangan wisata pantai akan berdampak positif terhadap ekonomi masyarakat sekitar. Pengembangan wisata pantai dilakukan dengan mengetahui pantai tersebut sesuai untuk dikembangkan menjadi lokasi wisata. Tujuan penelitian adalah untuk melakukan pengembangan wisata pantai dengan menilai indeks kesesuaian wisata pantai di Desa Batu Berdaun. Metode yang digunakan dalam penelitian adalah kuantitatif dengan mengukur dan observasi parameter yang terdiri dari kedalaman perairan, tipe pantai, lebar pantai, material dasar perairan, kecepatan arus, kemiringan pantai, kecerahan perairan, penutupan lahan, biota berbahaya, dan ketersedian air tawar. Hasil penelitian menunjukkan bahwa indeks kesesuaian wisata pantai di Desa Batu Berdaun masuk kategori S1 (Sangat Sesuai) dengan nilai 94% yang berarti bahwa sangat layak untuk lokasi wisata pantai, namun perlu beberapa perbaikan fasilitas untuk pengembangan wisata seperti penambahan mushalla, perbaikan kamar mandi yang layak, serta penambahan pondok-pondok tempat berteduh wisatawan.
Digital Literacy Assistance to the Sei Lekop Fish Crackers Industry Centre as an Effort to Develop Business and Upgrade MSMEs Tetty, Tetty; Hafsar, Khairul; Ulfah, Fitria; Haidawati, Haidawati; Zen, Linda Waty; Khairunnisa, Khairunnisa; Reni, Angga
Jurnal Abmas Negeri (JAGRI) Vol. 6 No. 1 (2025): Volume 6 Nomor 1 Juni 2025
Publisher : Sarana Ilmu Indonesia (salnesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36590/jagri.v6i1.1342

Abstract

The high volume of captured fisheries is utilized by coastal communities as a livelihood source by processing the catch into value-added products such as fish crackers. This community service program aimed to improve the digital literacy of micro, small, and medium enterprise (MSME) actors to support business development and MSME advancement. Conducted from April to November 2024 at the Sei Lekop Fish Crackers Industry Center in Bintan Regency, the program targeted seven Joint Business Groups (Kelompok Usaha Bersama/KUBE), with two participants each. However, one participant was absent, resulting in 13 total attendees.The program responded to key challenges such as continued reliance on conventional marketing and limited access to digital platforms. Products were often resold without proper branding, and customers struggled to find them online due to participants’ limited knowledge of digital marketing and time constraints in managing e-commerce. To address these issues, the program included educational sessions and hands-on mentoring in digital literacy. The implementation followed three phases: preparation, execution, and evaluation. Training covered creating social media and e-commerce accounts, as well as content creation using tools like Canva. The evaluation used pre- and post-program questionnaires to measure changes in understanding. Results showed a significant increase in digital literacy among participants, from an average of 36.93% before the program to 63.07% after. This indicates that the intervention effectively enhanced the digital capacity of MSME actors, supporting their business sustainability and competitiveness in the digital era.
Marketing strategy with e-commerce (Case study: UMKM Abon Ikan Kardina) Tanjungpinang City Risandi, Ari; Hafsar, Khairul; Tetty, Tetty
Nekton Vol 4 No 1 (2024): March
Publisher : Politeknik Negeri Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/nekton.v4i1.577

Abstract

Entrepreneurs are currently implementing marketing strategies to sell goods and services through e-commerce systems. E-commerce is used for business development in marketing. One of the Micro, Small, and Medium Enterprises (MSMEs) that use the e-commerce system is the Abon Ikan Kardina MSME. Abon Ikan Kardina has used e-commerce in its marketing strategy efforts but has not been effective because offline sales are more than through e-commerce. The research objectives were to identify the implementation of marketing strategies through e-commerce at MSME Abon Ikan Kardina and formulate marketing strategies through e-commerce at MSME Abon Ikan Kardina. The research was conducted from March to May 2023 at the Abon Ikan Kardina UMKM. The research method used was descriptive qualitative, using SWOT and AHP analyses. The results showed that implementating marketing strategies through e-commerce at MSME Abon Ikan Kardina is seen in several uses of e-commerce applications and social media in the form of Shopee, Facebook, Instagram, and WhatsApp. Based on the results of SWOT and AHP analyses, it is known that implementing marketing strategies through e-commerce at Abon Ikan Kardina MSMEs is seen from the use of several e-commerce and social media applications such as Shopee, Facebook, Instagram, and WhatsApp. The Abon Ikan Kardina MSMEs' product content supports these applications' use. Four priority strategies in the formulation of marketing strategies through e-commerce at Abon Ikan Kardina MSMEs are: (1) improving and maintaining product quality, (2) providing good product quality information to be trusted in the market, (3) providing training for human resources to understand e-commerce and bookkeeping, and (4) regularly updating content on each social media account.
Factors affecting the income of capture fishermen in Kijang Kota Sub-district, Bintan Regency Adani, Annisa Nabilah; Tetty, Tetty; Ulfah, Fitria
Nekton Vol 4 No 1 (2024): March
Publisher : Politeknik Negeri Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/nekton.v4i1.589

Abstract

Fishermen have a very low income. Fishermen's income generally comes from catches sold, and is influenced by various other factors. The factors that can affect income that become variables in this study are capital factors, fish selling prices, working hours, fishing gear, and experience. The purpose of this study was to determine the effects of capital factors (X1), selling price of fish (X2), working hours (X3), fishing gear (X4), and experience (X5) on income (Y). The research location is Kijang Kota Village, Bintan Regency from December to 2022-January 2023. Sampling was performed by simple random sampling, with 42 respondents using the slovin technique. Data were collected using observations, questionnaires, and interviews. Data analysis was performed using multiple linear regression analysis with SPSS 27 software. The results show that the variables that affect income are selling price, working hours, and fishing gear. The variables that had no effect were capital and experience. The results of the simultaneous test show that the independent variables used in the study have a positive effect on the income of captured fishermen.
Sosialisasi Pengolahan Limbah Cair Teripang Menjadi Mikroorganisme Lokal (MOL) Kepada Kelompok Darmawisata Di Desa Benan Kabupaten Lingga Kepulauan Riau Sari, T. Ersti Yulika; Putri, R.Marwita Sari; Amrizal, Sri Novalina; Muzammil, Wahyu; Oktavia, Yulia; Tetty, Tetty; Khairunnisa, Khairunnisa; Putri, Dwi Septiani; Ilhamdy, Aidil Fadli; Apriandi, Azwin; Zahra, Aminatul; Jumsurizal, Jumsurizal
Journal of Community Engagement Research for Sustainability Vol. 3 No. 1 (2023): Januari
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.3.1.40-46

Abstract

Benan is one of the islands located in Senayang District, Lingga Regency, Riau Islands. Most of the people on Benan Island work as sea cucumber fishermen, this is because the existence of sea cucumbers on the island is still abundant. The processing of liquid waste originating from post-harvest sea cucumbers in the form of wet sea cucumbers and dry sea cucumbers has not been carried out optimally, even though the more raw materials for sea cucumbers are prepared at the time of postharvest, the more waste generated will also be. The problem with partners is that the liquid waste originating from the post-harvest preparation of sea cucumbers has not been carried out optimally. The solution given to partners is education through socialization of liquid waste processing from the results of postharvest preparation of sea cucumbers into local microorganisms (MOL) in the Benan village field trip group, so that postharvest processing of sea cucumbers becomes zero waste. The methods in the activities carried out are discussion and socialization. The results obtained after this service is increasing public knowledge about sea cucumber wastewater treatment.
PROFITABILITY OF THE TAMBAN SALAI FISH PROCESSING BUSINESS IN SINGKEP PESISIR DISTRICT LINGGA REGENCY Anisa, Nur; Tetty, Tetty; Hafsar, Khairul
Aurelia Journal Vol 6, No 2 (2024): October
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/aj.v6i2.13513

Abstract

Singkep Pesisir sub-district in Lingga Regency is home to six beautiful villages, including Berindat, Kote, Lanjut, Pelakak, Persing, and Sedamai. The local residents are primarily fishermen, and the area is well-known for the Tamban Salai fish processing business. This business is committed to providing high-quality fish products and is a significant contributor to the local economy. Our research aimed to determine the income and profitability of the Tamban Salai Fish Processing business in Singkep Pesisir district. We used a quantitative descriptive method and collected data through a census method. The financial analysis included Benefit Cost Of Ratio (B/C Ratio), Revenue Cost Of Ratio (R/C Ratio), Break-Even Point (BEP Unit), Break-Even Point (BEP Rupiah), Return On Equity (ROE), and Return On Investment (ROI) to measure the feasibility and profitability of the business. Our research found that the Tamban Salai Fish Processing business is a highly feasible and profitable business with a B/C Ratio of 4.00, R/C Ratio of 5.00, BEP Unit of 1,211.62 kg, and BEP Rupiah of Rp10,787.91. The Return On Equity (ROE) was 84%, and Return On Investment (ROI) was 35%. At the Tamban Salai Fish Processing business, we believe in delivering the best quality products to our customers while contributing to the local economy. Our commitment to excellence has allowed us to establish ourselves as a trustworthy and reliable business. We are proud of our success and look forward to continuing to serve our customers with the same dedication and commitment.
THE ECONOMIC IMPACT OF SAND MINING ON COASTAL COMMUNITIES IN PANTAI HARAPAN VILLAGE, LINGGA REGENCY Fauzy, Fauzy; Hafsar, Khairul; Tetty, Tetty
Aurelia Journal Vol 7, No 1 (2025): April
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/aj.v7i1.15768

Abstract

Sand mining activities can absorb labor and also be a source of pollution that causes damage in the form of mud and turbidity. Since its establishment in 2019 to 2024, there has been no clarity regarding the mining permits carried out. Sand mining activities involve taking river sand and causing environmental impacts that result in river water pollution around the mine and even into the sea. The purpose of the study was to calculate the income of coastal communities before and after sand mining, calculate the percentage change in income of coastal communities due to sand mining and calculate the percentage of labor absorption created from sand mining activities in Pantai Harapan Village, Lingga Regency. The research was conducted in March-April 2024 in Pantai Harapan Village, Selayar District using a quantitative descriptive method. The number of samples in the study was 42 respondents. The research uses income analysis, percentage changes in income and labor absorption with existing formulas using Microsoft Excel software. The results of the study showed that the average change in community income before mining was IDR 24,517,452/year, after mining it was IDR 37,297,230/year. The percentage change in income of the people of Pantai Harapan Village after mining is 20%. The absorption of labor due to sand mining is 4%.
FINANCIAL FEASIBILITY OF VANNAMEI SHRIMP (Litopenaeus vannamei) FARMING (CASE STUDY: RUPAT UTARA MADANI FOUNDATION) Aisyah, Siti; Zen, Linda Waty; Tetty, Tetty
Aurelia Journal Vol 7, No 2 (2025): October
Publisher : Politeknik Kelautan dan Perikanan Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15578/aj.v7i2.15165

Abstract

The study of the feasibility of vannamei shrimp (Litopenaeus vannamei)  aquaculture business is very important to be conducted  as an effort  to support  the establishment of productivee cultivation businesses and provide optimal economic benefits for the local community. The objectives of this study was to assess business income, financial feasibility based on the B/C Ratio, Break Even Point, and Payback Period, as well as sensitivity analysis. The average business income within three years was Rp 422,563,849.The financial viability of the Vannamei shrimp (Litopenaeus vannamei) aquaculture business for three years was calculated, obtaining a B/C Ratio of 0.52, a BEP volume of 13,423 kg,a BEP price of Rp 40,373.11, and a payback period of 6 years and three months.Sensitivity analysis on the increase in the price of production input costs by 10%, obtained a B/C Ratio value of 0.44, a BEP volume  14,165 kg, a BEP price of Rp 42,602 and Payback period of 7 years 1 month.The fluctuating selling price of shrimp, combined with the high death rate of shrimp in the second and third years, rendered this shrimp farming enterprise unprofitable.