Fadel, Mohamad
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Aspirations of Sub-State Actors in Sport: A Study of Quebec Paradiplomacy through the Instrument of Football Dermawan, Windy; Fadel, Mohamad; Sudirman, Arfin; Santoso, Rizal Budi
Global Strategis Vol. 18 No. 2 (2024): Global Strategis
Publisher : Department of International Relations, Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgs.18.2.2024.333-354

Abstract

Quebec is a sub-state actor active in carrying out paradiplomacy in various fields. This is supported by Canada’s federal state form, which gives its constituent actors the freedom to conduct foreign relations freely. The dynamics of Quebec paradiplomacy are not only in the context of trade and investment but also in political aspects related to identity. Quebec is a sub-state actor whose citizens are predominantly French-Canadian (Quebecois). The desire to gain recognition for its identity as Quebecois makes Quebec active in carrying out paradiplomacy by participating in soccer in CONIFA. Entities in Quebec have fought for their identity as Quebecois through the self-determination movement. The purpose of this research is to analyze the efforts made by Quebec to show the existence of its identity abroad through paradiplomacy in the field of soccer. The research method used is qualitative, collecting data through interviews with several relevant sources, internet based studies, document tracking, and archives related to the research problem. This research shows that soccer has become one of the instruments Quebec uses to show its existence and identity as Quebecois to the global public. Although Quebec’s activities are no longer to pursue independence from Canada, Quebec uses football to promote the achievement of interests in other areas, such as economics and socio-culture. Keywords: Identity, Paradiplomacy, Football, Sub-state, Quebec Quebec merupakan aktor sub-negara yang sangat aktif melakukan paradiplomasi di berbagai bidang. Hal ini didukung oleh bentuk negara federal dari Kanada yang memberikan aktor konstituennya untuk melakukan hubungan luar negeri secara leluasa. Dinamika paradiplomasi Quebec tidak hanya dalam konteks perdagangan dan investasi, tetapi juga pada aspek politik yang terkait dengan identitas. Quebec sebagai aktor sub-negara yang mayoritas warganya Prancis-Kanada (Quebecois). Keinginan untuk mendapatkan pengakuan terhadap identitasnya sebagai Quebecois inilah yang menjadikan Quebec aktif dalam melaksanakan paradiplomasi melalui keikutsertaannyadalam olahraga sepakbola dalam CONIFA. Bahkan, entitas di Quebec pernah memperjuangkan identitas sebagai Quebecois melalui gerakan self-determination. Tujuan dari riset ini adalah menganalisis upaya-upaya yang dilakukan oleh Quebec untuk menunjukkan eksistensi identitasnya di luar negeri melalui paradiplomasi di bidang olahraga sepakbola. Metode riset yang digunakan adalah kualitatif dengan mengumpulkan data melalui wawancara terhadap sejumlah narasumber yang relevan, studi berbasiskan internet, pelacakan dokumen dan arsip yang terkait dengan masalah riset. Riset ini menunjukkan bahwa olahraga sepakbola telah menjadi salah satu instrumen bagi Quebec untuk menunjukkan eksistensi dan identitasnya sebagai Quebecois terhadap publik global. Meskipun kegiatan Quebec ini bukan lagi untuk mengejar kemerdekaan dari Kanada, Quebec menggunakan instrumen sepakbola untuk promosi dalam pencapaian kepentingan di bidang lain, seperti ekonomi dan sosial budaya. Kata-kata Kunci: Identitas, Paradiplomasi, Sepakbola, Sub-negara, Quebec.
Friday Noraebang's Marketing PR Strategies Shape Brand Image Through Powerful Collaboration Pinariya, Janette Maria; Ramadhani, Rifa; Fadel, Mohamad
Journal of Research on Business and Tourism Vol. 5 No. 1 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005120254

Abstract

Korean culture has been a global trend for over thirty years, influencing the world. The Korean entertainment industry has grown rapidly, called the Hallyu phenomenon. Indonesia has a large Hallyu market, providing a golden opportunity for businesses like Friday Noraebang’s, a karaoke event organizer. This research aims to understand and to analyse Friday Noraebang’s Marketing Public Relations strategy to develop a positive image, by collaborating with other brands, and to identify obstacles and solutions to this strategy. It uses Marketing Public Relations approaches such as the pull, push, and pass strategies, with the PESO model concept. The research methodology used is descriptive qualitative method with interview techniques and secondary data. This research found that Friday Noraebang’s has successfully implemented three Marketing Public Relations strategies based on factors that form brand image and six elements of co-branding. The pull, push and pass strategy approach, as well as the use of social media and co-branding collaboration, are the keys to Friday Noraebang’s success in building and strengthening its brand image. Brand that have survived the pandemic are able to adapt to changes in promotional styles, maximising their flexibility and creativity to maintain audience engagement competitive advantage in the entertainment industry.