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All Journal Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Al-Kharaj: Journal of Islamic Economic and Business
Aulia, Syaikah Nabilah
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Upaya Peningkatan Kesadaran Masyarakat dalam Penurunan Stunting Melalui Sosialisasi Menu Makanan Bergizi Seimbang Pratama, Reza; Daulay, Zharifah Zahwa; R. Tanjung, Linda Fitria; Aulia, Syaikah Nabilah; Ramadhani, Sarah; Mayasari, Ulfayani; Ridwan, Muhammad
MENARA RIAU Vol 18, No 2 (2024): Oktober 2024
Publisher : Lembaga penelitian dan pengabdian kepada masyrakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/menara.v18i2.32682

Abstract

Stunting is a serious health issue in Indonesia, particularly in rural areas like Namo Mbelin Village, Langkat. The aim of this research is to enhance public understanding of the importance of a balanced diet in efforts to reduce stunting through outreach involving pregnant women, prospective brides, and toddlers. This study employs a qualitative approach with a descriptive method, where data is collected through interviews, observations, and document reviews. The results show an increase in public knowledge regarding the importance of balanced nutrition, rising from 30% before the outreach to 70% afterward. Additionally, the community has begun to adopt a balanced diet, with increased consumption of animal protein and vegetables. Cooking demonstrations, such as making quail egg balls, effectively reinforced the community's practical understanding of balanced nutrition. The study concludes that the outreach on balanced nutrition was effective in enhancing understanding and changing community habits to prevent stunting. Ongoing support from various stakeholders is necessary to maintain these positive effects in the long term.
The Influence of Affiliate Marketing and Content Reviews on the TikTok Application on the Consumptive Behavior of the New Generation of Indonesians (GenBI) in 11 Regions of North Sumatra Aulia, Syaikah Nabilah; Lubis, Fauzi Arif; NUrbaiti, Nurbaiti
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 2 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i2.7530

Abstract

This study was conducted with the aim of determining the effect of Affiliate Marketing and Content Review on the TikTok application on the consumer behavior of the new generation of Indonesia (GenBI) 11 in the North Sumatra region. The type of research used is quantitative research. The population in this study were members of GenBI 11 in North Sumatra, consisting of 475 students from 8 universities, namely USU, UNIMED, UINSU, UMA, UNPAB, POLMED, UHN, and UMSU. From this population, the number of samples was determined using the Slovin formula in this quantitative study as many as 83 respondents with a purposive sampling technique. The data collection technique in this study used a questionnaire with a Likert measurement scale. The data analysis method used was multiple linear regression analysis using the Statistical Program for Social Science (SPSS). In this study, the results obtained were that Affiliate Marketing (X1) had a positive and significant influence on consumer behavior (Y), while Content Review did not have a significant influence on consumer behavior (Y). However, Affiliate Marketing (X1) and Content Review (X2) have a significant influence simultaneously on the consumer behavior (Y) of the New Generation of Indonesia (GenBI) 11 in the North Sumatra region.
Co-Authors Arifin Fauzi Lubis Daulay, Zharifah Zahwa Mayasari, Ulfayani Muhammad Ridwan Nurbaiti Nurbaiti Pratama, Reza R. Tanjung, Linda Fitria Sarah Ramadhani, Sarah