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An Assessment of the Corporate Image Building Strategies Adopted at the School of Nursing, Ogoja, Cross River State Emuru, Linus Ejunka; Aruku, Kalita Joseph; Itam, Barnabas Clement; Ikangkang, Joseph
Journal of Multidisciplinary Science: MIKAILALSYS Vol 3 No 1 (2025): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v3i1.4266

Abstract

The study examined the strategies employed by the School of Nursing, Ogoja to enhance their corporate image among its various stakeholders. The main objective was to examine ways in which organisations can promote a more favourable corporate image for themselves. In order to achieve the objective, a structured questionnaire designed in a four-point Likert format was used to gather data, which were analyzed using weighted mean score and presented in frequency tables. The study population comprised students and staff members of the institution, with a sample size of 200 respondents selected through purposive and random sampling methods. The findings revealed that the School of Nursing, Ogoja lacks a well-defined public relations department, leading to ineffective communication channels and overall inadequacy in their corporate image building strategies. It was recommended that the institution should establish a dedicated public relations office to address these challenges and develop more robust and successful strategies for enhancing their corporate image.
Utilizing Drama as a Pedagogical Tool for the Instruction of Civic Education in Public Primary Schools within Cross River State: An Analysis of St. Christopher's Primary School Abuochiche, Bekwarra Obukoadata, Presly Ruke; Emuru, Linus Ejunka; Kalita, Aruku Joseph; Eric, Ogri Omari; Ochuole, Odey Helen
ALSYSTECH Journal of Education Technology Vol 2 No 3 (2024): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v2i3.3773

Abstract

The study examined the effectiveness of using drama as a teaching technique for Civic Education in primary schools in Cross River State. The main objective was to see how drama could be used in the early education of young learners. The study used survey research with purposive sampling, involving twenty-seven participants from St. Christopher's Primary School Abuochiche. Data was collected using a structured questionnaire in a four-point Likert format and analyzed using weighted mean scores and frequency tables. The results show that using drama can significantly improve the teaching of Civic Education, enhance communication skills, and build confidence in students, especially when teachers participate in the performances. The study concludes that incorporating dramatic displays into lessons may lead to better comprehension of various subjects in primary schools in Cross River State and recommends using drama not only for Civic Education but also for other subjects in primary schools throughout Nigeria.
Cultural influences on crisis communication strategies in Nigeria Aruku, Kalita Joseph; Ikangkang , Joseph; Utsu, Charles Ushie; Emuru, Linus Ejunka
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 2 (2025): July 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i2.350

Abstract

In an era characterized by globalization and rapid information exchange, the role of cultural influences in crisis communication strategies has become increasingly significant. This study explores the unique cultural dynamics that shape crisis communication in Nigeria, a nation marked by its rich diversity and complex socio-political landscape. Employing a case study analysis methodology, this research integrates three theoretical frameworks: Cultural Dimension Theory, Situational Crisis Communication Theory, and Social Identity Theory. These theories provide a robust foundation for understanding how cultural factors affect communication during crises and the perception of organizations by various stakeholders. Through an examination of key case studies within the Nigerian context, the findings reveal that cultural dimensions such as collectivism, power distance, and uncertainty avoidance significantly influence the efficacy of crisis communication strategies. Furthermore, the study highlights the importance of aligning communication practices with cultural expectations to foster trust and facilitate effective engagement with diverse audiences. This research contributes to the broader field of crisis communication by elucidating the intersection of culture and communication strategies, offering valuable insights for practitioners in Nigeria and beyond. By implementing these recommendations, organizations in Nigeria can enhance their crisis communication strategies, fostering greater trust and resilience in the face of adversity. Understanding and integrating cultural influences into crisis communication not only strengthens organizational reputation but also contributes to social cohesion and community well-being during challenging times.